Role Overview
The VP of Growth, APAC is responsible for driving The Great Room’s commercial performance and growth across the region. This role leads revenue strategy and sales execution, builds a high‑performing APAC sales organisation, and supports market expansion through strategic partnerships, real‑estate initiatives and new revenue streams. You will drive the end‑to‑end real‑estate strategy – from market mapping and sourcing to deal structuring, negotiations and execution of new locations – working closely with the C‑suite, Design & Construction and Finance teams to ensure each site aligns with our brand, financial performance goals and long‑term portfolio strategy. The VP will report to the Managing Director.
Responsibilities
Revenue & Commercial Strategy
- Own and drive top‑line revenue growth and commercial performance across APAC.
- Define and execute the regional commercial strategy, ensuring sustainable growth across existing and new markets.
- Lead revenue performance across all products and solutions including Coworking, TXM, Managed Solutions, Ancillary Services and Events.
- Set pricing, product strategy, product mix and go‑to‑market approaches by market.
- Lead revenue forecasting, country‑level performance tracking and alignment to EBITDA targets.
- Balance investment and growth between new market entry and existing portfolio optimisation.
- Lead the account‑management function, including key relationships with large occupiers, global brokers and corporate real‑estate leaders.
Sales Leadership & Execution
- Translate commercial strategy into daily sales execution and performance.
- Own occupancy and revenue per location across the APAC portfolio.
- Build, lead and develop the APAC sales organisation, including goal‑setting, incentives and performance management.
- Ensure strong sales execution, including pipeline management, inventory optimisation, closing discipline and conversion.
- Lead key account management and client retention, including cross‑market account management in partnership with Industrious.
- Drive successful new market launches, including launch playbooks, go‑to‑market plans, broker engagement, PR coordination, hiring and sales coaching.
- Oversee sales operations and reporting, including forecasting, pipeline reviews, analytics and target‑setting.
- Build and maintain strong broker relationships and key sales partners across the region.
Strategic Business Development & Partnerships
- Lead and deepen the CBRE partnership, unlocking growth opportunities across TXM and Managed Solutions.
- Develop and maintain strategic landlord and developer relationships, including portfolio‑level opportunities.
- Identify and secure revenue‑generating partnerships to support expansion into new and existing APAC markets.
New Market Entry
- Support and ensure successful entry into new APAC markets.
- Partner on site selection, landlord engagement, product development, marketing and launch execution.
- Support team hiring, onboarding, training and performance management for new markets.
APAC Leadership & Cross‑Functional Influence
- Act as a key APAC leadership voice, contributing thought leadership across the business.
- Foster strong leadership, culture and talent development across the region.
- Support regional and global alignment with Industrious, including brand cohesion and successful integration.
- Contribute to real‑estate growth strategy, in close collaboration with the Head of APAC Real‑Estate Growth.
- Provide commercial input into design and product relevance, ensuring alignment with market expectations and Industrious standards.
- Partner with Marketing to ensure brand consistency and commercial alignment across APAC.
Who you are
Requirements
- Degree or master’s degree in finance, economics, real‑estate or an equivalent qualification.
- 8–12 years of relevant experience in commercial real‑estate, preferably with exposure to flexible workspace, hospitality or mixed‑use developments.
- Strong track record of sourcing and closing real‑estate transactions across multiple cities or countries (including minority shareholding and leasing).
- Deep experience in lease negotiations, financial modelling and investment analysis.
- Established relationship network with key business contacts in APAC.
- Proven leadership in managing internal and external stakeholders across complex, multi‑market projects.
- High business acumen and sound judgment, with the ability to balance brand, financial and operational priorities.
- Excellent communication, negotiation and presentation skills.
- Self‑motivated, solutions‑oriented and comfortable working in an entrepreneurial environment.
- Willingness to travel regionally as needed.
- Proficiency in Microsoft Word, Excel and PowerPoint.
- Updated resume and track record submitted.
Qualities
- Results‑driven with a strong sense of ownership and a track record of achieving commercial outcomes.
- Strategic thinker who toggles between big‑picture planning and hands‑on execution.
- Adaptable and collaborative, able to work effectively with a dynamic, cross‑functional team across multiple geographies.
- Highly organized, managing multiple priorities and workstreams with clarity and precision.
- Decisive under pressure, with sound judgment and the ability to deliver under tight timelines.
- Comfortable in a fast‑paced, high‑growth environment where agility and initiative are essential.
- Strong analytical and commercial acumen, driving insights from data.
- Team‑orientated leader who fosters productive dialogue across disciplines and stakeholders.
What’s in it for you
- Competitive remuneration.
- Career progression.
- 5‑day work week.
- Annual leave.
- Birthday leave.
- Monthly mobile allowance.
- Flexible benefits for medical and other approved wellness, healthcare activities.
- Beautiful workplace environment fostering collaboration and interactions across diverse cultures.
- Opportunity to work with various teams across regional locations.
Does this sound like you?
Connect with us at singapore.careers@thegreatroom.co with your recent CV.