VP, Customer Life Cycle Management (CLCM) - Maternity Cover

ARGYLL SCOTT CONSULTING PTE. LTD.; Singapore; On-site; SGD 120,000 - 160,000; Full time

Job summary

A prominent consulting firm in Singapore is seeking a Senior Leader for an 8-month maternity cover contract to drive customer growth, engagement, and retention across the full customer lifecycle. The successful candidate will leverage data, digital platforms, and marketing capabilities to acquire new customers, enhance cross-sell and up-sell, and reduce attrition. Key responsibilities include leading customer lifecycle strategies, driving data-led campaigns, and partnering with teams to meet commercial targets. Strong experience in insurance and customer management is required.

Qualifications

• 8–10+ years' experience in insurance, financial services, or customer management roles.
• Strong understanding of insurance products and distribution models.
• Proven experience in customer strategy, analytics, marketing, or performance management.
• Strategic and comfortable operating in a fast-moving environment.

Responsibilities

• Lead customer lifecycle strategies across acquisition and retention.
• Drive data-led customer campaigns to grow new customers.
• Reduce churn through proactive retention initiatives.
• Partner with teams to increase insurance penetration.
• Track performance against customer and commercial KPIs.

Skills

Leadership skills

Stakeholder management

Communication skills

Data analytics

Marketing capabilities

Tools

CRM systems

Digital platforms

Marketing automation

Job description

Ourclientinthefinancialservicesandinsurancesectorislookingforaseniorleadertodrivecustomergrowth,engagement,andretentionacrossthefullcustomerlifecycle.

Thisisa8-monthcontractrole-Maternitycover.

Thisrolefocusesonusingdata,digitalplatforms,andmarketingcapabilitiestoacquirenewcustomers,increasecross-sellandupsell,andreduceattrition.Youwillworkcloselywithmarketing,analytics,digital,product,anddistributionteams,aswellasbankingpartners,todelivermeasurablecommercialoutcomes.

KeyResponsibilities

• Leadcustomerlifecyclestrategiesacrossacquisition,activation,retention,anddeepening
• Drivedata-ledcustomercampaignstogrownewcustomersandimproveportfoliovalue
• Reducechurnthroughproactiveandrecovery-focusedretentioninitiatives
• Partnerwithdistributionandbankingteamstoincreaseinsurancepenetration
• Useanalyticsandinsightstoprioritiseinitiativesandimproveprofitability
• Leadcross-functionalteamstodelivercustomerandrevenuetargets
• TrackperformanceagainstcustomerandcommercialKPIs

KeyRequirements

• 8–10+years’experienceininsurance,financialservices,orcustomermanagementroles
• Strongunderstandingofinsuranceproductsanddistributionmodels
• Provenexperienceincustomerstrategy,analytics,marketing,orperformancemanagement
• FamiliarwithCRM,digitalplatforms,andmarketingautomation
• Strongleadership,stakeholdermanagement,andcommunicationskills
• Strategic,hands-on,andcomfortableoperatinginafast-movingenvironment

Thisisahigh-impactleadershiprolewithdirectinfluenceonrevenuegrowthandcustomeroutcomes.