Strategist (Campaign & Social Media)

Cultivar Asia Pte Ltd (EA License 19C9782); Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading digital marketing agency in Singapore is seeking a Strategist (Campaign & Social Media) to shape brand narratives and develop insights-driven strategies. The role requires 2-5 years of experience in strategy or digital marketing, strong knowledge of social media platforms, and excellent communication skills. Ideal candidates should be culturally aware and have a collaborative mindset. This position offers a dynamic work environment with opportunities for growth.

Qualifications

• 2-5 years of experience in strategy, planning, or digital marketing.
• Strong knowledge of brand strategy and digital ecosystems.
• Excellent communication and client-facing skills.

Responsibilities

• Develop strategic frameworks for integrated campaigns.
• Lead social media strategy and audience targeting.
• Conduct audience analysis to uncover insights.

Skills

Strategy and planning

Digital marketing

Social media platforms

Research and analysis

Tools

Sprinklr

Brandwatch

Meta Insights

TikTok Analytics

Job description

Overview

Our client is seeking a digitally-savvy and culturally aware Strategist (Campaign & Social Media) to join their creative team. This role is responsible for shaping brand narratives, uncovering insights, and developing impactful strategies across campaigns, social media, and digital platforms. You will work closely with creative, account, and media teams to ensure strategies are insight-driven and deliver meaningful results.

Key Responsibilities

• Develop strategic frameworks for integrated campaigns across both digital and traditional channels.
• Lead social media strategy, including content pillars, channel planning, and audience targeting.
• Conduct research and audience analysis to uncover cultural, consumer, and category insights.
• Translate insights into compelling creative briefs that inspire impactful storytelling.
• Partner with creative teams and media agencies to align strategy, execution, and amplification.
• Monitor and optimize campaign performance using analytics and social listening tools.
• Stay updated on digital trends, innovations, and social media behaviours.
• Deliver workshops and client presentations, clearly communicating strategic thinking.
• Contribute to new business pitches with insights and strategic recommendations.

Requirements

• 2-5 years of experience in strategy, planning, or digital marketing (agency background preferred).
• Strong knowledge of brand strategy, social media platforms, and digital ecosystems.
• Skilled at turning qualitative and quantitative research into actionable insights.
• Familiarity with social analytics tools (e.g., Sprinklr, Brandwatch, Meta Insights, TikTok Analytics).
• Excellent communication, presentation, and client-facing skills.
• Curious, trend-aware, and passionate about culture and consumer behaviour.
• Strong collaborative mindset, with the ability to work effectively across teams in a fast-paced environment.
• Knowledge of Singapore and/or Southeast Asia's digital and social media landscape will be an advantage.

Nice to Have

• Experience in content marketing or influencer engagement strategies.
• Understanding of basic media planning principles.
• Background in copywriting or design would be a plus.

Interested candidates are invited to send in your Resume in MS Word Format, stating your past work experience, reasons for each job move, and your past and expected salary.

We regret to inform that only shortlisted candidates will be notified.

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Attn: Woo Gu Ming (R24123795)

Cultivar Asia Pte Ltd (MOM EA License: 19C9782)