Strategic Media Planner: Data-Driven Campaign Builder

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 13,000 - 20,000; Full time

Job summary

Publicis Groupe in Singapore is seeking an intern for media planning and buying. You will support day-to-day campaign planning, research foundations, and assist with media strategy across traditional and digital channels.

You will collaborate with Starcom Singapore teams on ad server setups, inventory tagging, and campaign monitoring, while reporting data and insights. Strong communication and attention to detail are essential.

Qualifications

• Prior internship to 2 years in media planning/marketing.
• Preferred media experience across both traditional and digital media.
• Attention to details and accuracy in work.
• Able to organise and prioritise tasks, and work under tight timelines.
• Openness to communicate with internal and external parties.

Responsibilities

• Day-to-day campaign planning and management.
• Develop media strategy, channel recommendations, and detailed media plans.
• Negotiate with media vendors and book ads (offline and direct IOs).
• Handle digital campaign setups on adservers and social platforms (Meta, LinkedIn, TikTok, Google Ads).
• Prepare reporting cadences and ensure campaign data is up-to-date on finance platforms.

Skills

Media planning

Attention to detail

Organise and prioritise tasks

Communication skills

Tools

Meta Ads

Google Ads

LinkedIn Ads

TikTok Ads

Job description

Publicis Groupe in Singapore is seeking an intern for media planning and buying. You will support day-to-day campaign planning, research foundations, and assist with media strategy across traditional and digital channels.

You will collaborate with Starcom Singapore teams on ad server setups, inventory tagging, and campaign monitoring, while reporting data and insights. Strong communication and attention to detail are essential.