Senior Media Planner - Data-Driven Cross-Channel Campaigns

Publicis Groupe Holdings B.V; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Publicis Groupe Holdings B.V in Singapore is seeking a mid-level Digital Media Planner to support the development of digital media strategies, plan campaigns, and coordinate delivery across time zones. You will work with local teams and partners to build data-driven plans that meet client objectives.

The role requires 2–4 years of experience in digital media planning or performance marketing, strong communication, and meticulous attention to detail.

Qualifications

• 2-4 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting local accounts across markets.
• Strong stakeholder management and communication skills.
• Confident presenter who can translate media thinking and data into narratives.
• Analytical and solution-oriented mindset with attention to detail.

Responsibilities

• Support the development of digital media strategies, channel plans, and audience-led recommendations aligned to client objectives and business goals.
• Build integrated media plans using planning tools, market inputs, and platform insights to shape strong campaign proposals.
• Coordinate campaign planning and execution across local market, ensuring relevance while maintaining alignment and account direction.
• Engage stakeholders to build trusted relationships, drive collaboration, and keep campaigns moving effectively across teams and time zones.
• Engage media partners and platform teams for proposals, rate negotiations, added-value opportunities, and market intelligence.
• Manage media bookings, campaign set-up, trafficking coordination, and material submission timelines across relevant digital platforms.
• Oversee campaign delivery with strong attention to detail, ensuring accuracy, compliance, consistency and channel activations.
• Monitor, optimize, and evaluate campaign performance across channels including Search, Social, Programmatic, and other digital platforms.
• Translate campaign data, market feedback, and performance trends into clear updates, learning agendas, and actionable recommendations for clients and internal teams.
• Prepare regular campaign reports, post-campaign analyses, billing reconciliations, and performance summaries with accuracy and clarity.
• Contribute proactively to team discussions, presentations, and planning sessions by bringing ideas forward and taking ownership of workstreams with minimal supervision.

Skills

Digital media planning

Campaign management

Performance marketing

Stakeholder management

Communication

Analytics mindset

Job description

Publicis Groupe Holdings B.V in Singapore is seeking a mid-level Digital Media Planner to support the development of digital media strategies, plan campaigns, and coordinate delivery across time zones. You will work with local teams and partners to build data-driven plans that meet client objectives.

The role requires 2–4 years of experience in digital media planning or performance marketing, strong communication, and meticulous attention to detail.