Integrated Media Planner — Data-Driven Campaigns

Publicis Groupe Singapore

Singapore

On-site

SGD 45,000 - 75,000

Full time

14 days+

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Job summary

Publicis Groupe Singapore is actively seeking a media planner/buyer to support the development of media strategies and detailed media plans using Groupe proprietary tools for MMR, Reach Planner and Keyword Planner. You will conduct competitive monitoring and market research to back planning decisions, and assist in integrated campaigns across online and offline channels.

The role requires 2–3 years of experience, strong analytical skills, and the ability to coordinate with media owners, vendors

Qualifications

2–3 years of media planning and/or buying experience.
Good understanding of both traditional and digital media channels.
Strong organizational skills with the ability to manage multiple projects.

Responsibilities

Support the development of media strategies and detailed media plans using planning tools.
Conduct competitive monitoring and market research to support planning and strategy.
Assist in planning and execution of integrated media campaigns online and offline.
Liaise with media owners to obtain proposals, negotiate rates, and secure opportunities.
Manage advertising bookings across various media channels.
Prepare copy instructions and campaign implementation documents.
Coordinate with media vendors and creative agencies to ensure timely submission of materials.
Support digital ad operations including campaign setup and tagging.
Ensure campaign taxonomies and data governance compliance.
Monitor delivery and performance across Social, Search, and Programmatic; identify optimization opportunities.
Prepare weekly/bi-weekly performance reports and reconciliation of costs.