Senior Digital Media Strategist

Publicis Groupe ANZ; Singapore; Hybrid; SGD 45,000 - 65,000; Full time

Job summary

Publicis Groupe in Singapore is seeking a talented Digital Media Planner to join our local team and help shape client strategies across Search, Social, Programmatic and other digital channels.

You will support the development of digital media strategies, build integrated media plans using planning tools, coordinate campaign planning and execution across local markets, and engage media partners for proposals and rate negotiations.

Qualifications

• 2-4 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting local accounts with campaigns across local markets.
• Strong stakeholder management and communication skills for collaboration with local teams, clients, and partners.
• Confident presenter able to translate media thinking and performance into clear narratives.
• Self-starter with ownership, prioritization, and agility in a fast-paced environment.

Responsibilities

• Support development of digital media strategies, channel plans, and audience-led recommendations aligned to client objectives.
• Build integrated media plans using planning tools, market inputs, and platform insights to shape proposals.
• Coordinate campaign planning and execution across local market, ensuring relevance and alignment.
• Engage media partners and platform teams for proposals, rate negotiations, and market intelligence.
• Monitor, optimize, and evaluate campaign performance across Search, Social, Programmatic and other platforms.
• Translate data and performance trends into actionable recommendations for clients and internal teams.
• Prepare regular campaign reports, post-campaign analyses, and billing reconciliations with accuracy.

Skills

Digital media planning

Campaign management

Stakeholder management

Data analysis

Communication

Job description

Publicis Groupe in Singapore is seeking a talented Digital Media Planner to join our local team and help shape client strategies across Search, Social, Programmatic and other digital channels.

You will support the development of digital media strategies, build integrated media plans using planning tools, coordinate campaign planning and execution across local markets, and engage media partners for proposals and rate negotiations.