Strategic Media Planner - Data-Driven Campaign Architect

Starcom Worldwide, Inc.; Singapore; Hybrid; SGD 36,000 - 54,000; Full time

Job summary

Publicis Groupe in Singapore is seeking a capable Media Planner/Account Manager to support media recommendations, channel strategies, and integrated plans across digital and traditional channels. You will work closely with activation teams to ensure campaigns launch on time and deliver meaningful client results.

The role emphasizes data-driven analysis, strong communication, and collaboration with internal teams. A bachelor’s degree and 1–3 years in media planning or related roles are preferred.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field is required.
• Strong analytical and problem-solving abilities with data interpretation.
• Excellent communication and presentation skills for client-facing work.

Responsibilities

• Prepare media recommendations, channel strategies, forecasts, and client presentations.
• Develop and execute integrated media plans across digital and traditional channels.
• Conduct audience, market, and media research to identify insights and opportunities.
• Collaborate with activation teams to ensure campaigns launch on schedule.
• Monitor performance and provide optimization based on data and insights.
• Maintain regular reporting and post-campaign analyses for clients.

Skills

Analytical thinking

Communication skills

Presentation skills

Team collaboration

Education

Bachelor's degree in Marketing, Communications, Business, or a related field

Tools

Microsoft Excel

PowerPoint

Job description

Publicis Groupe in Singapore is seeking a capable Media Planner/Account Manager to support media recommendations, channel strategies, and integrated plans across digital and traditional channels. You will work closely with activation teams to ensure campaigns launch on time and deliver meaningful client results.

The role emphasizes data-driven analysis, strong communication, and collaboration with internal teams. A bachelor’s degree and 1–3 years in media planning or related roles are preferred.