Integrated Media Planner - Strategy & Campaign Execution

Publicis Groupe; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Publicis Groupe Holdings B.V in Singapore seeks a data-driven Media Planner to support development of media strategies, channel recommendations, and detailed plans. You will work across traditional and digital channels, coordinating with media owners and internal teams to deliver integrated campaigns.

You will analyze market trends, manage bookings, and ensure accurate campaign setup and tagging while maintaining data governance.

Qualifications

• 2–3 years of media planning and/or buying experience.
• Good understanding of both traditional and digital media channels.
• Strong organizational skills and ability to manage multiple projects under tight timelines.
• Meticulous, detail-oriented, and comfortable working with numbers and data.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication with internal and external stakeholders.
• Adaptable, resilient, and eager to learn in a fast-paced environment.

Responsibilities

• Support the development of media strategies, channel recommendations, and detailed media plans using planning tools and platforms.
• Conduct competitive monitoring, media landscape reviews, and market research to support planning and strategy.
• Assist in planning and execution of integrated media campaigns across online and offline channels.
• Liaise with media owners to obtain proposals, negotiate rates, and secure opportunities.
• Manage advertising bookings across various media channels.
• Prepare campaign materials and implementation documents.
• Coordinate with vendors and agencies to ensure timeliness of assets.
• Support digital ad operations including campaign setup, trafficking, and tagging.
• Ensure campaigns comply with data governance and taxonomy.
• Monitor campaign delivery and performance across channels and identify optimization opportunities.
• Prepare weekly/bi-weekly performance reports and post-campaign analyses.

Skills

Media planning

Media buying

Campaign optimization

Analytical skills

Communication

Education

Bachelor's degree in Marketing/Advertising

Tools

GWI

Nielsen Clear Decisions

Keyword Planner

Ads Manager

Job description

Publicis Groupe Holdings B.V in Singapore seeks a data-driven Media Planner to support development of media strategies, channel recommendations, and detailed plans. You will work across traditional and digital channels, coordinating with media owners and internal teams to deliver integrated campaigns.

You will analyze market trends, manage bookings, and ensure accurate campaign setup and tagging while maintaining data governance.