Media Strategy Lead: Data-Driven Campaigns

Publicis Groupe ANZ; Singapore; On-site; SGD 78,000 - 123,000; Full time

Job summary

Publicis Groupe Singapore is seeking a results-driven Digital Media Planner to lead client-facing strategy, planning and delivery across channels. You will develop data-driven media plans, collaborate with local teams, manage partnerships with media partners, and drive campaign performance, reporting insights and opportunities for growth.

You will work closely with clients and internal teams to ensure campaigns meet objectives, stay on budget, and deliver measurable results aligned with business

Qualifications

• Minimally 4 years of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting local accounts and managing campaigns across local markets.
• Strong stakeholder management and communication skills.
• Confident presenter who can turn media thinking into clear narratives.
• Self-starter with ownership, prioritization, and agility in a fast-paced environment.
• Meticulous and organized with strong project management discipline.
• Comfortable with numbers, campaign data, and performance metrics.
• Resilient, adaptable, and eager to learn, with a collaborative mindset.

Responsibilities

• Lead client-facing presentations translating objectives into media strategies.
• Build integrated media plans using planning tools, market intelligence and audience insights.
• Demonstrate knowledge of Social, Programmatic and Search platforms to optimise campaigns.
• Lead end-to-end campaign planning and delivery across channels with internal and external partners.
• Identify opportunities to grow client investment with media products and tailored offerings.
• Manage relationships with media partners to source proposals and negotiate rates.
• Oversee campaign reporting, post-campaign analyses and billing reconciliations.
• Contribute to industry awards submissions (Markies, MEA, Effies, SMMA).

Skills

Digital media planning

Media buying

Campaign management

Performance marketing

Stakeholder management

Presentation skills

Communication

Analytical mindset

Project management

Time management

Job description

Publicis Groupe Singapore is seeking a results-driven Digital Media Planner to lead client-facing strategy, planning and delivery across channels. You will develop data-driven media plans, collaborate with local teams, manage partnerships with media partners, and drive campaign performance, reporting insights and opportunities for growth.

You will work closely with clients and internal teams to ensure campaigns meet objectives, stay on budget, and deliver measurable results aligned with business