Senior Media Planner: Channel Strategy & Ops

Publicis Groupe Singapore; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

Publicis Groupe Singapore is a global platform empowering talent to transform ideas into real-world impact. This role focuses on media planning and account management, shaping integrated media strategies across digital and traditional channels for clients.

You will conduct market and audience research, collaborate with activation teams, and analyze campaign performance to deliver measurable results. A degree in Marketing or related field with 1–3 years of relevant experience is expected.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 1–3 years of experience in media planning, media buying, account management, or similar role in a media agency.
• Strong analytical and problem-solving skills with ability to interpret campaign performance data.

Responsibilities

• Ownership in preparing media recommendations, channel strategies, campaign forecasts, and presentations.
• Support the development and execution of integrated media plans across digital and offline channels to meet client objectives.
• Conduct audience, market, and media research to identify insights and planning opportunities.
• Work closely with activation teams to ensure campaigns are launched accurately and on schedule.
• Monitor campaign performance and provide optimisation recommendations based on data and insights.
• Ensure regular reporting, post-campaign analysis, performance reviews in a timely manner.
• Build strong working relationships with clients, publishers, and internal teams.
• Stay updated on industry trends, consumer behaviour, and emerging media opportunities.

Skills

Media planning

Account management

Data analysis

Excel

PowerPoint

Communication

Presentation

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Excel

PowerPoint

Job description

Publicis Groupe Singapore is a global platform empowering talent to transform ideas into real-world impact. This role focuses on media planning and account management, shaping integrated media strategies across digital and traditional channels for clients.

You will conduct market and audience research, collaborate with activation teams, and analyze campaign performance to deliver measurable results. A degree in Marketing or related field with 1–3 years of relevant experience is expected.