Integrated Media Planner: Data-Driven Campaigns

Publicis Groupe; Singapore; On-site; SGD 36,000 - 70,000; Full time

Job summary

Publicis Groupe in Singapore seeks an energetic junior media professional to support integrated media strategies and manage day-to-day relationships with media owners. You will handle media bookings, trafficking, and campaign reporting across multiple channels, contributing to campaign optimization and performance analysis.

Ideal candidates have 1–2 years of experience in integrated media, strong communication, and a collaborative mindset.

Qualifications

• 1-2 years of integrated media experience.
• Meticulous with the ability to organize, prioritize tasks, and work under tight timelines.
• Receptive to change and feedback, with an eagerness for growth and learning new skills.
• Team player who thrives in a collaborative environment, communicates openly and proactively, and is willing to support colleagues to collectively deliver high-quality work.
• Strong communication skills, both written and verbal, with internal and external stakeholders.
• Proficiency with numbers and analytical thinking.

Responsibilities

• Support the development of integrated media strategies and campaign approaches, translating client objectives and audience insights into clear channel roles, recommendations and media plans.
• Own day-to-day relationships with media owners and partners, leading negotiations on buying rates, value-adds and partnership opportunities, while proactively identifying new formats, innovations and solutions to strengthen campaign delivery.
• Manage media bookings and buying across channels, ensuring all activations are aligned with the approved media strategy, media mix, investment levels and campaign timelines.
• Manage end-to-end digital campaign operations across trafficking, implementation, quality assurance, activation, optimisation and reporting, ensuring campaigns are delivered accurately and effectively.
• Responsible for campaign delivery and performance across key channels including but not limited to Paid Social, Creators/KOLs, OOH, Print, Digital Display, and Branded Content, ensuring each channel delivers against its intended role within the broader media strategy.
• Monitoring of campaign performance throughout the campaign lifecycle, identifying opportunities to optimise investment, targeting, placements and channel performance against agreed KPIs.

Skills

Integrated media experience

Strong communication

Analytical thinking

Team collaboration

Job description

Publicis Groupe in Singapore seeks an energetic junior media professional to support integrated media strategies and manage day-to-day relationships with media owners. You will handle media bookings, trafficking, and campaign reporting across multiple channels, contributing to campaign optimization and performance analysis.

Ideal candidates have 1–2 years of experience in integrated media, strong communication, and a collaborative mindset.