Senior Media Planner & Campaign Strategist

Publicis Groupe; Singapore; Presencial; SGD 60.000 - 90.000; Jornada completa

Descripción de la vacante

Publicis Groupe Singapore is seeking a hands-on Digital Media Planner to lead client-facing planning sessions, craft data-driven media strategies, and coordinate cross-functional teams to ensure timely delivery.

You will manage campaigns across Social, Programmatic, and Search, build integrated plans, optimize performance, and contribute to award submissions as part of a dynamic, fast-paced agency environment.

Formación

• Minimally 1 year of experience in digital media planning, buying, campaign management, or performance marketing.
• Experience supporting local accounts with understanding of local markets.
• Strong stakeholder management and communication skills.

Responsabilidades

• Lead client-facing presentations and planning sessions, translating business and campaign objectives into clear media strategies and actionable plans.
• Build integrated media plans leveraging planning tools, market intelligence and audience insights to develop data-driven channel strategies and media recommendations.
• Demonstrate strong knowledge of key media platforms, including Social, Programmatic and Search, applying audience strategies and optimisation best practices to maximise campaign performance.
• Lead end-to-end campaign planning and delivery across channels, partnering with clients, internal teams and media partners to oversee campaign setup, trafficking and timelines.
• Identify opportunities to grow client investment by introducing relevant media products and solutions, developing compelling proposals and collaborating with internal teams to tailor offerings to client needs.
• Manage relationships with media partners and platform teams to source proposals, negotiate rates, secure added-value opportunities and gather market intelligence.
• Oversee campaign reporting, post-campaign analyses and billing reconciliations, translating campaign data into clear performance insights and actionable learnings for clients and internal stakeholders.
• Contribute to industry award submissions across major industry awards and initiatives.

Descripción del empleo

Publicis Groupe Singapore is seeking a hands-on Digital Media Planner to lead client-facing planning sessions, craft data-driven media strategies, and coordinate cross-functional teams to ensure timely delivery.

You will manage campaigns across Social, Programmatic, and Search, build integrated plans, optimize performance, and contribute to award submissions as part of a dynamic, fast-paced agency environment.