Strategic ABM Manager for Enterprise Growth

HP; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

HP seeks an Account Based Marketing (ABM) Manager to lead ABM execution for priority Global enterprise accounts. You will partner with Sales to craft account strategies, activate personalized campaigns, and drive measurable pipeline impact and revenue growth across multi-channel programs.

You will collaborate with the ABM CoE, Regional Marketing, Portfolio Marketing, and Agencies to translate insights into targeted plans, assets, and activation plays while optimizing performance and

Qualifications

• 10+ years of experience in B2B marketing, ABM, field marketing, demand generation, enterprise marketing, or sales-aligned campaign execution.
• Experience developing and executing targeted campaigns for enterprise or strategic accounts.
• Strong understanding of ABM motions, including 1:1, 1: few, and account-cluster-based marketing.
• Proven ability to partner closely with Sales and translate account priorities into actionable marketing plans.

Responsibilities

• Partner with Sales to identify and align on priority accounts for ABM execution, including objectives and stakeholder priorities.
• Develop account-specific ABM plans for 1:1 and 1:few campaigns aligned to sales motions and revenue goals.
• Translate account strategy into campaign briefs, messaging direction, and activation plans.
• Orchestrate multi-channel ABM activation across digital, paid media, LinkedIn, email, events, and direct mail.
• Track engagement, buying committee reach, campaign performance, and pipeline influence.
• Collaborate with Marketing Operations and Insights to ensure campaigns are properly built, tagged, measured, and reported.

Skills

Agile Methodology

Go-to-Market Strategy

Demand Generation

Business Marketing

Sales Alignment

Education

Four-year or Graduate Degree in Marketing/Business Administration or related discipline

Job description

HP seeks an Account Based Marketing (ABM) Manager to lead ABM execution for priority Global enterprise accounts. You will partner with Sales to craft account strategies, activate personalized campaigns, and drive measurable pipeline impact and revenue growth across multi-channel programs.

You will collaborate with the ABM CoE, Regional Marketing, Portfolio Marketing, and Agencies to translate insights into targeted plans, assets, and activation plays while optimizing performance and