ABM & Marketing Automation Lead

Airwallex-; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Airwallex is seeking a Marketing Operations Manager to lead ABM campaigns and automated programs. You’ll design Marketo-driven workflows, manage target accounts across Demandbase, Hightouch, Salesforce, and Marketo, and collaborate with global Marketing and Sales teams to drive new customer acquisition and retention.

You’ll ensure data privacy compliance and security, build landing pages and emails with best-practice templates, and apply a data‑driven approach to optimize performance across

Qualifications

• 5+ years of experience with Marketing Automation tools and CRM in B2B.
• Track record deploying ABM campaigns.
• Strong analytical, data-driven, detail-oriented.
• Solid communication and collaboration skills.
• Knowledge of HTML/CSS/JavaScript for emails and landing pages.
• Experience with multiple MarTech platforms (e.g., Marketo, Outreach, Mutiny, Contentful).
• Portfolio of landing pages or email campaigns.

Responsibilities

• Design and execute B2B campaigns in Marketo: emails, workflows, segmentation, automation.
• Create landing pages and maintain best practices.
• Manage target accounts in Demandbase, Hightouch, Salesforce, Marketo; activate via LinkedIn/Google/Meta.
• Develop Marketo automation for nurturing and triggers.
• Support Marketing/Sales on Marketo, Salesforce, Outreach, Hightouch.
• Ensure ABM complies with GDPR-like data privacy and security policies.

Skills

Marketing automation

ABM campaigns

Data analysis

Communication

Tools

Marketo

Salesforce

Demandbase

Hightouch

LinkedIn Ads

Google Ads

Meta Ads

Outreach

Mutiny

Contentful

SQL

Job description

Airwallex is seeking a Marketing Operations Manager to lead ABM campaigns and automated programs. You’ll design Marketo-driven workflows, manage target accounts across Demandbase, Hightouch, Salesforce, and Marketo, and collaborate with global Marketing and Sales teams to drive new customer acquisition and retention.

You’ll ensure data privacy compliance and security, build landing pages and emails with best-practice templates, and apply a data‑driven approach to optimize performance across