Social Media Marketing Executive

The King’s Chippy; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

The King's Chippy in Sentosa is seeking a Social Media Marketing Executive to lead our online presence and campaigns. You will craft content, run paid ads, and grow an engaged community for a British cuisine concept and new F&B offerings.

Join a dynamic team focused on authentic fish and chips, hotdogs, wings, gelato, and desserts. Prior experience in hospitality marketing and a hands-on, creative approach are valued.

Qualifications

• Proven experience in social media marketing, preferably in food/hospitality.
• Strong knowledge of platforms, algorithms, and advertising tools.
• Excellent written and verbal communication for brand content.
• Ability to analyze data and use insights to improve campaigns.
• Creative with a strong eye for visual design and aesthetics.
• Strong organizational skills to manage multiple campaigns.
• Familiarity with Canva or Adobe Creative Suite is advantageous.
• Knowledge of SEO and content marketing principles.
• Passion for social media, digital marketing and online communities.
• Energetic and creative with on-screen presence.
• Singaporean preference and British cuisine knowledge beneficial.

Responsibilities

• Develop and implement social media strategies across Facebook, Instagram, TikTok, and Twitter.
• Create on-brand content including posts, stories, reels, and videos.
• Manage day-to-day social accounts: scheduling posts, responding to comments/messages, monitor engagement.
• Build and nurture an active online community through meaningful interactions.
• Analyze performance data and report key metrics with recommendations.
• Collaborate with management to ensure consistent messaging and brand alignment.
• Stay current with trends, updates, and best practices.
• Run paid social campaigns and manage advertising budgets for ROI.
• Coordinate with departments to promote offers and events.
• Create viral food challenges and record/edit photos/videos.
• Engage with food vloggers and influencers to promote the brand.
• Maintain high standards of personal grooming and hygiene.

Skills

Social media

Platform algorithms

Content creation

Analytics

Canva/Adobe

SEO knowledge

Creative design

Project management

Communication

Influencer outreach

British cuisine knowledge

Singaporean mindset

Tools

Hootsuite

Buffer

Meta Business Suite

Job description

About the role

We are seeking a talented Social Media Marketing Executive to join The King's Chippy (British Restaurant) team. This is a full-time position based in Quayside Isle, Sentosa . As a Social Media Marketing Executive, you will be responsible for developing and executing our social media strategy to build brand awareness, engage our community, and drive customer acquisition. This role is integral to our marketing efforts and will have a direct impact on the growth and visibility of The King's Chippy in the digital space. You will be leading the campaigns to drive attention to a new F&B restaurant which focuses on delivering authentic Fish and Chips, creative Hotdogs, trendy chicken wings and exquisite hand crafted gelato ice creams, pastries and deserts.

What you'll be doing

• Developing and implementing comprehensive social media strategies across all major platforms including Facebook, Instagram, TikTok, and Twitter
• Creating engaging, on-brand content including posts, stories, reels, and videos that resonate with our target audience
• Managing day-to-day social media accounts, including scheduling posts, responding to comments and messages, and monitoring engagement metrics
• Building and nurturing an active online community through meaningful interactions and customer engagement initiatives
• Analysing social media performance data and providing regular reports on key metrics, insights, and recommendations for improvement
• Collaborating with the management team to ensure consistent messaging and brand alignment across all channels
• Staying current with social media trends, platform updates, and best practices to keep The King's Chippy ahead of the competition
• Running paid social media campaigns and managing advertising budgets to maximise ROI
• Coordinating with other departments to promote special offers, new menu items, and events through social channels
• Creating viral social media food challenges as well as recording and editing of photos and videos
• Engaging with Food vloggers, influencers and celebrities to promote The King's Chippy across all digital platforms
• Maintaing high standard of personal grooming and hygiene

What we're looking for

• Proven experience working as a Social Media Marketing Executive or similar marketing communications role, ideally within the food and beverage or hospitality industry
• Strong knowledge of social media platforms and their respective algorithms, best practices, and advertising tools
• Excellent written and verbal communication skills with the ability to create compelling, brand-appropriate content
• Proficiency in social media management tools such as Hootsuite, Buffer, or Meta Business Suite is preferred
• Demonstrated ability to analyse data and use insights to inform strategy and improve campaign performance
• Creative mindset with a strong eye for visual design and content aesthetics
• Strong organisational skills with the ability to manage multiple campaigns and deadlines simultaneously
• Familiarity with basic graphic design tools such as Canva or Adobe Creative Suite is advantageous
• Knowledge of SEO and content marketing principles would be beneficial
• A genuine passion for social media, digital marketing, and building online communities
• An energetic and creative person who is willing to participate in social media challenges and has a strong on screen presence
• A strong personality with a committed work ethic
• Prior knowledge of British cuisine and culture is preferred
• Singaporean preferred

About us

The King's Chippy is aiming to become a beloved culinary destination known for delivering high-quality, delicious food and an exceptional customer experience. Our mission is to become the leading choice for British cuisine with a high focus on memorable customer engagement. We pride ourselves on our commitment to using fresh ingredients, maintaining consistent authentic quality British comfort food, and fostering a welcoming atmosphere for our customers. We are a growing brand with ambitious plans for expansion, and we are building a team of talented individuals who share our passion for excellence and customer satisfaction.

What we offer

At The King's Chippy, we believe in rewarding our team members and providing a positive work environment. We offer a competitive salary commensurate with experience, along with a range of benefits designed to support your wellbeing and career development. These include high commissions for social media engagement and viral content as well as opportunities for professional growth within a rapidly expanding business, staff meals, and a collaborative workplace culture where your ideas and contributions are highly valued. We are committed to fostering a flexible and inclusive workplace where you can bring your best self to work every day.