Social Media Marketing Executive

HR SG PTE. LTD.; Singapore; On-site; SGD 29,000 - 40,000; Full time

Job summary

HR SG PTE. LTD. is seeking a creative Social Media Marketing Executive to support marketing across our F&B brands in Singapore.

You will collaborate with management and operations to plan campaigns, create content, promote launches, and engage customers on Instagram, TikTok, Facebook, and other channels. This entry-level role offers hands-on experience in social media management, digital advertising basics, and brand promotion.

Qualifications

• Entry-level candidates are welcome to apply.
• Familiar with Instagram, TikTok, Facebook, and similar platforms.
• Strong written and verbal communication skills; able to create engaging copy.

Responsibilities

• Plan and execute campaigns and promotions across outlets.
• Create marketing content including photos and short videos.
• Support digital advertising and track basic performance metrics.
• Coordinate with management and operations on brand activities.

Skills

Social media management

Content creation

Copywriting

Campaign planning

Analytics basics

Education

Diploma or Degree in Marketing, Business, Communications, Digital Marketing, or related field

Tools

Canva

CapCut

Job description

Company Overview

Our client is a Singapore-based F&B group behind a growing portfolio of distinctive restaurant concepts, offering dining experiences inspired by the vibrant flavours and cultures of Latin America and Spain. Led by experienced culinary professionals, the group focuses on combining authentic cuisine, strong brand identities, and memorable guest experiences across its establishments.

With multiple F&B concepts operating in Singapore, the company continues to grow its presence through new dining concepts, creative collaborations, and customer-focused initiatives. The team offers a dynamic and hands-on environment for individuals who are keen to gain exposure across F&B operations, branding, marketing, and hospitality.

Role Overview

We are seeking a creative and hands-on Social Media Marketing Executive to support marketing activities across the F&B brands and outlets. You will work with management and operations teams on campaigns, content creation, brand promotion and customer engagement across online and offline channels.This role is ideal for entry-level individuals seeking practical experience in social media, digital marketing, content creation and F&B brand management.

Key Responsibilities

Marketing Campaigns & Promotions

• Plan and execute campaigns, promotions, seasonal initiatives and sales-driving activities.
• Promote menu launches, festive campaigns, events and collaborations with outlet and operations teams.
• Support retention efforts, promotions, reviews, databases, email marketing and messaging campaigns.

Social Media & Content Creation

• Manage Instagram, TikTok, Facebook, and other relevant platforms, including content planning, posting and engagement.
• Plan and maintain social media and marketing content calendars and storyboarding concepts for events and campaigns.
• Create engaging marketing content including photos, short-form videos, captions, promotional materials and in-store collaterals (EDMs, etc.).
• Maintain customer engagement and respond or coordinate responses to comments, messages, and online interactions where required.
• Stay updated on social media trends, content formats, and platform developments relevant to F&B audiences.

Digital Marketing & Performance Tracking

• Support digital advertising and track reach, engagement, enquiries, conversions and ad spend.
• Monitor key marketing metrics including reach, engagement, enquiries, conversions, and advertising spend.
• Prepare basic campaign and performance reports to evaluate marketing effectiveness.

Brand, Partnerships & Marketing Operations

• Coordinate with vendors and external partners.
• Conduct basic market and competitor research to identify tends, customer preferences and brand opportunities.
• Improve marketing processes using digital tools, templates and automation.
• Support media buying and paid advertising activities across various platforms.

Requirements

• Diploma or Degree in Marketing, Business, Communications, Mass Communications, Digital Marketing, or a related discipline.
• Entry-level individuals are welcome to apply.
• Familiarity with social media platforms including: Instagram, TikTok, Facebook, etc.
• Comfortable using Canva, CapCut or similar content creation tools for basic visual and short-form video content.
• Good written and verbal communication skills, with the ability to write clear and engaging marketing copy.
• Proactive, creative, organised, adaptable and willing to learn in a fast-paced F&B environment.
• Able to manage multiple campaigns and deadlines.
• Basic knowledge of digital advertising, analytics or marketing automation is an advantage; training is provided.

What You Will Gain

• Hands-on experience managing marketing across multiple F&B brands and outlets.
• Practical exposure to social media management, content creation, digital advertising and campaign execution.
• Experience supporting promotions, product launches, seasonal campaigns, and other revenue-generating initiatives.
• Practical experience using marketing data and performance metrics to evaluate and improve marketing performance and campaigns.
• Opportunities to develop skills across Digital Marketing, Brand Management, Growth Marketing or Marketing Automation.

Working Hours: Monday to Friday, 9am to 6pm
*Working hours and days might defer during event period (might be expected to work over weekends &/or PH). You will be compensated with off days.

This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”). e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives. By applying for this role, you consent to recruitSG’s PDPA and e2i’s PDPA.

Only shortlisted candidates will be contacted.