Social Media Manager (Bilingual – Chinese & English)

HEY CO GROUP PTE. LTD.; Singapore; On-site; SGD 48,000 - 72,000; Full time

Benefits offered by this job

Creative freedom to experiment

Impact on marketing & revenue

Job summary

HEY CO GROUP PTE. LTD. is seeking a hands-on Content Creator to plan, shoot, and execute content across our cafe, restaurant, and bar concepts in Singapore. This role focuses on driving engagement and walk-ins through social platforms.

You will collaborate with designers and a Head of Brand, manage Instagram, TikTok, and XHS, and develop viral, trend-driven content while working on-site across outlets.

Qualifications

• Bilingual English & Mandarin required.
• 2–4 years experience in social media / content creation.
• Strong understanding of TikTok, Instagram, and XHS.

Responsibilities

• Plan and execute weekly content across outlets.
• Manage and grow Instagram, TikTok, and XHS; adapt content per platform.
• Identify and outreach to influencers; coordinate tastings and collaborations.
• Track content performance and ROI; stay updated with trends.
• Collaborate with designer, community manager and Head of Brand.
• Support campaigns and events; ensure fast execution and brand consistency.

Skills

Content creation

Video editing

Social media management

Bilingual English Mandarin

Tools

CapCut

VN

Job description

About Us

We are a fast-growing F&B group in Singapore operating multiple concepts across cafes, restaurants, and bars. Our focus is on building high-impact, viral-ready brands that drive real customer traffic and revenue.

Role Overview

You are the execution engine of our marketing team.

You will plan, shoot, and execute content across our outlets, manage social media platforms, and work with influencers to drive engagement and walk-ins.

This is a hands-on, on-ground role — not a desk job.

Key Responsibilities

1. Content Creation & Execution

• Plan and execute weekly content shoots across outlets
• Capture:
• Food & drinks (hero content)
• Customer vibes & crowd
• Behind-the-scenes
• Staff personality content
• Produce:
• Short-form videos (TikTok / Instagram Reels)
• Daily posts & stories

2. Platform Management

• Manage and grow:
• Instagram
• TikTok
• Xiao Hong Shu (小红书)
• Adapt content to each platform:
• TikTok → Trend-driven, viral content
• Instagram → Brand storytelling & aesthetics
• XHS → Discovery & lifestyle content

3. KOL / Influencer Marketing

• Identify and outreach to influencers (local & Chinese audience)
• Coordinate tastings and collaborations
• Track performance and ROI

4. Campaign Execution

• Work with Head of Brand to execute:
• Promotions (e.g. happy hour, new menu launches)
• Seasonal campaigns
• Events & activations

Translate ideas into real content that drives traffic

5. Team Collaboration

• Work closely with:
• Designer (visuals & creatives)
• Community Manager (engagement & replies)
• Head of Brand (strategy & direction)

6. Performance & Optimization

Track:

• Views, reach, engagement
• Content performance
• Identify winning content and scale quickly
• Stay updated with trends and platform changes
• KPIs (Success Metrics)
• Consistent content output
• Growth in engagement and followers
• High-performing / viral content
• Campaign execution speed
• Contribution to brand awareness and traffic

Requirements

• Bilingual (English & Mandarin) – required
• 2–4 years experience in social media / content creation
• Strong understanding of TikTok, Instagram, and XHS

Skilled in:

• Content shooting (iPhone / camera)
• Video editing (CapCut, VN, etc.)
• Comfortable working on-site across multiple outlets

What We’re Looking For

• Hands-on content creator
• Fast executor (speed matters)
• Creative storyteller
• Strong sense of trends and viral content
• Passion for F&B and lifestyle brands
• Bonus (Nice to Have)
• Experience in F&B / hospitality
• Experience in live streaming
• Existing network of KOLs / influencers

Why Join Us

• Work across multiple exciting F&B brands
• Be part of a fast-growing company
• Direct impact on marketing and revenue
• Creative freedom to experiment and scale ideas