Social Media Executive and Content Creator

RED DOOR GROUP PTE. LTD.; Singapore; On-site; SGD 47,000 - 74,000; Full time

Job summary

RED DOOR GROUP PTE. LTD. in Singapore seeks a Social Media Executive & Content Creator to lead visual and digital storytelling across our portfolio of restaurants.

You will plan, produce, and edit content that aligns with each brand’s voice and drives awareness, engagement, and bookings. The ideal candidate has a diploma in Marketing/Communications, 3+ years in social media management and content creation, and experience in hospitality or luxury brands, with proficiency in CapCut and the Adobe

Qualifications

• Diploma in Marketing, Communications, or related field.
• 3+ years in social media management and content creation.
• Hospitality, lifestyle, or luxury brand experience preferred.
• Strong visual storytelling and brand aesthetics.
• Proficiency in mobile-first content creation and editing (CapCut, Adobe Suite).
• Deep understanding of Instagram/TikTok trends.

Responsibilities

• Content Creation & Production: plan, shoot, edit photography and short-form videos.
• Social Media Management: manage Instagram, TikTok, Facebook, and other brand accounts; schedule posts; write captions.
• Creative Strategy & Trend Integration: identify trends and craft premium, brand-aligned content.
• Performance & Optimisation: analyse reach, engagement, and conversions; adjust strategy.
• Brand & Campaign Support: collaborate on launches, events, campaigns, and PR moments.
• Community & Growth: engage with communities and influencers; seed brands in relevant groups.

Skills

Visual storytelling

Mobile editing

Brand aesthetics

Self-starter

Education

Diploma in Marketing or Communications

Tools

CapCut

Adobe Suite

Job description

Social Media Executive & Content Creator (F&B Group – Multi-Concept)

Do you have a talent for creative content that captures attention and leaves an impression? Are you passionate about crafting thoughtful, visually compelling content with real impact? We are seeking a highly creative, culturally aware Social Media Executive & Content Creator to lead the visual and digital storytelling across our portfolio of restaurants!

Role Overview

This role blends creative direction, content production, and performance-led social strategy — with a focus on driving brand awareness, engagement, and covers.

Key Responsibilities

Content Creation & Production

• Plan, shoot, and edit all photography for social and digital use across multiple brands
• Conceptualise, storyboard, and execute short-form video content (Reels, TikTok, Stories)
• Own end-to-end production — from ideation through to final edit and delivery
• Ensure all content aligns with each brand’s visual identity and tone of voice
• Build and maintain a structured content library for ongoing use

Social Media Management

• Manage day-to-day social media accounts (Instagram, TikTok, Facebook, RedNote) across all venues
• Plan and execute a consistent posting schedule (minimum 3x weekly; aiming for daily where relevant)
• Write engaging, on-brand captions with clear CTAs
• Develop and maintain branded IG Story templates and highlight structures
• Monitor DMs, comments, and community interactions in a timely, brand-appropriate manner

Creative Strategy & Trend Integration

• Stay ahead of social trends, platform updates, and viral formats — identifying opportunities for brand participation
• Translate trends into content that feels native, relevant, and premium
• Propose and execute creative campaigns tied to seasonal moments, launches, and key revenue periods

Performance & Optimisation

• Track and analyse content performance (reach, engagement, saves, conversions)
• Optimise content strategy based on insights and platform analytics
• Conduct competitor and market benchmarking within the Singapore hospitality scene
• Regularly report on social performance with actionable recommendations

Brand & Campaign Support

• Collaborate with marketing on launches, events, seasonal campaigns, and Public Relations moments
• Create content to support key revenue drivers (set menus, happy hours, weddings, private dining)
• Work closely with chefs, operations, and front-of-house teams to capture in-venue moments

Community & Growth

• Identify and execute organic growth strategies across platforms
• Seed brands organically into relevant online communities (e.g. Reddit, forums, local groups) where appropriate
• Engage with user-generated content, influencers, and brand advocates

Ideal Profile

• Minimum Diploma in Marketing, Communications, or related field
• Minimum 3 years’ experience in social medial management and content creation
• Experience within hospitality, lifestyle, or luxury brands preferred
• Strong eye for visual storytelling and brand aesthetics
• Highly proficient in mobile-first content creation and editing (CapCut, Adobe Suite, etc.)
• Deep understanding of Instagram, TikTok, and social-first content trends
• Self-starter with the ability to manage multiple brands and timelines

Success in This Role Looks Like

• Consistent, high-quality content output across all brands
• Growth in engagement, reach, and follower base
• Content that feels culturally relevant, premium, and shareable
• Tangible contribution to bookings, footfall, and brand awareness

For more information on our group of restaurants, please visit https://reddoor.com.sg