Social Lead/Community Manager

Maker Lab; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A digital marketing agency in Singapore is seeking a Social Lead / Community Manager to drive engagement across social platforms. The ideal candidate will have over 5 years of experience in community management and social media strategy. Responsibilities include managing community interactions, planning content, and analyzing performance metrics. Candidates should possess exceptional communication skills and a passion for digital culture.

Qualifications

• 5+ years of experience in social media management, community management, or digital marketing.
• Strong understanding of social platforms and audience behavior.
• Exceptional verbal and written English communication skills.

Responsibilities

• Lead and manage the social media strategy across key platforms.
• Build, grow, and engage online communities.
• Plan and execute content calendars and social campaigns.

Skills

Social media management

Community management

Digital marketing

Data analysis

Communication

Education

BA/BS degree or equivalent experience

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary

We’re looking for a Social Lead / Community Manager who lives and breathes digital culture, someone who understands what makes people engage, share, and connect. You’ll be the bridge between our brand and its community, leading the charge in building meaningful relationships, creating conversations, and driving engagement across social platforms.

Role

• Lead and manage the social media strategy across key platforms (Facebook, Instagram, TikTok, LinkedIn, X, etc.).
• Build, grow, and engage online communities — fostering genuine connections and advocacy.
• Oversee daily community management, including content moderation, feedback loops, and conversation tracking.
• Plan and execute content calendars, social campaigns, and always-on activations that align with brand objectives.
• Collaborate with creative, content, and analytics teams to ensure social strategies are data-informed and creatively strong.
• Monitor trends, social listening insights, and platform updates to keep the brand ahead of the curve.
• Manage reporting, social performance tracking, and continuous optimisation to drive measurable results.
• Partner with clients and internal stakeholders to deliver best-in-class social strategies and community experiences.

You

• BA/BS degree or equivalent experience
• 5+ years of experience in social media management, community management, or digital marketing (agency experience preferred).
• Strong understanding of social platforms, audience behavior, and online community dynamics.
• Proven ability to develop and execute social strategies that drive engagement and growth.
• Experience in managing teams, external partners, and influencer or community initiatives.
• Data-driven mindset — comfortable analysing metrics and turning insights into actions.
• A passion for storytelling, culture, and digital innovation.
• Exceptional verbal and written English communication and presentation skills to cover projects across APAC.

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.