Social & Digital Marketing Lead – Hospitality & Influencers

Private Advertiser; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading hospitality group in Singapore seeks an experienced social media and digital marketing professional. The role involves developing and executing comprehensive social media strategies, managing digital campaigns across various platforms, and building relationships with influencers. Candidates should have 4-6 years of relevant experience, a strong portfolio in content creation, and solid understanding of analytics and campaign optimisation. The ideal candidate will be creative, proactive, and possess excellent communication skills.

Qualifications

• 4–6 years of experience in social media and digital marketing, preferably in hospitality or F&B.
• Strong portfolio in content creation.
• Solid understanding of influencer marketing and content trends.
• Experience with analytics and campaign optimisation.
• Creative, proactive, and trend-aware.
• Excellent communication skills.

Responsibilities

• Develop and execute social media strategies for hotel and F&B brands.
• Plan and manage monthly content calendars.
• Oversee content creation for digital platforms.
• Plan and manage paid digital campaigns.
• Identify and manage relationships with KOLs and influencers.
• Prepare monthly performance reports with insights.

Skills

Social media strategy development

Content creation

Digital campaign management

Influencer marketing

Analytics and performance metrics

Communication skills

Job description

A leading hospitality group in Singapore seeks an experienced social media and digital marketing professional. The role involves developing and executing comprehensive social media strategies, managing digital campaigns across various platforms, and building relationships with influencers. Candidates should have 4-6 years of relevant experience, a strong portfolio in content creation, and solid understanding of analytics and campaign optimisation. The ideal candidate will be creative, proactive, and possess excellent communication skills.