Singapore Key Account Manager

Pierre Fabre Group; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading cosmetics firm in Singapore is seeking a motivated individual to enhance brand visibility and manage relationships with key accounts. This role involves developing sales strategies and ensuring effective promotional campaigns. The ideal candidate should have strong negotiation skills, experience in trade marketing, and ability to work collaboratively with internal teams. A focus on driving sales volume while maintaining brand integrity is essential for success in this position.

Qualifications

• Proven experience in customer relationship management.
• Strong negotiation skills and ability to identify client needs.
• Experience in trade marketing and point-of-sale promotions.

Responsibilities

• Establish professional relationships with key customers.
• Build and implement sell-out action plans.
• Analyze market indicators and meet sales targets.
• Communicate brand values and train POS staff.

Skills

Customer relationship management

Negotiation

Sales strategy development

Trade marketing

Job description

Your mission

GENERAL RESPONSIBILITIES

Increase turnover, margins and awareness for Pierre Fabre Dermo Cosmetics brands (Eau Thermale Avene, Aderma, Rene Furterer, Klorane) at Singapore, as well as long-term partnerships and trade relations with major accounts, while complying with ethical rules and the defined strategy.

Propose and set up sell-out actions plan while developing and maintaining excellent business relationships with customers.

Optimize visibility for our brands and key pillars products and ensure promotion implementation.

Communicate and transmit brand values and implement our commercial strategy in synergy with clients marketing plans.

Apply and monitor the implementation of point-of-sale contractual agreements.

Who you are?

DETAILED MISSIONS

Customer Relationship

• Establish productive, professional relationships with key personnel in assigned customer accounts while complying with ethical rulesAttending meetings with clients, Identifying and assessing client’s critical needs (stock, samples, promotional materials, event supports…)Being a point of contact to prioritize customers and resolving any issues they could encounterEnsuring clients motivation into the promotion of our brands to assure our leadership on the market
• Negotiate an agreement that includes compensations
• Proactively assess, clarify, and validate customer needs on an ongoing basis.
• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary company departments

Point of sales promotions / Merchandising

• Build an ambitious action plan to boost our brands and products (sales revenue, trade marketing, merchandising…) and participate to retailers campaigns with exclusive promotions
• Negotiate the best visibility and space for displaying our brands and new products (category management) to achieve sell-out performance
• Apply and monitor the implementation of the agreements in the points of sale (promotion, prices, assortment…)
• Work closely with the merchandising team to ensure campaigns’ flawless execution (correct implementation of promotional materials for launches, head of gondola, tester…)
• Ensure the quality of execution of the Trade Marketing Plan

Sales target & Reporting

• Analyze customer and market indicators
• Meet assigned targets for profitable sales volume and strategic objectives in assigned accounts
• Proactively lead a joint company strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones
• Identifying short and long term growth opportunities
• Forecasting and tracking key account metrics.
• Maintaining tight budget control over expenditure.

Brand representative

• Communicate and transmit brand values to clients
• Master the technical knowledge related to the products to be able to convince them on consumer benefits, product efficacy and quality, and competitive advantage to develop sell out
• Carry out regular flash product trainings and sales techniques to the staff at the POS. When necessary, train new staff

Internal Communication

• Coordinate the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and customers’ expectations.
• Closely liaising with the marketing team about campaigns, new products launches, marketing materials requirements and production
• Monitoring the effectiveness of any activity with feedback from retailers and trade to establish efficient results of our business unit
• Be the key contact of Operational Department to ensure smooth logistic process between clients and internal supply chain (forecast, stock replenishment, samples delivery…)
• Monitor the market, competition and customers while ensuring a regular flow of information to and from the relevant teams / departments.

Business Development

• Develop new business potential in new channels while respecting brands values and positioning
• Presenting business proposals to prospective clients