Senior XiaoHongShu Content & Growth Strategict

SG MEDIA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading media company in Singapore is seeking a Senior Xiaohongshu Content & Growth Strategist. This role involves managing content strategy on Xiaohongshu, overseeing KOL marketing campaigns, and building AI-driven content pipelines. The ideal candidate has at least 3 years of experience and is bilingual in Chinese and English. This position offers opportunities to mentor local teams and develop innovative marketing strategies.

Qualifications

• Minimum of 3 years experience managing Xiaohongshu content matrices with proven track record.
• Expertise in short-form video algorithms and viral growth models.
• Proficient in tools for AI-driven content production.

Responsibilities

• Lead Xiaohongshu content strategy, including production of viral content.
• Oversee influencer marketing campaigns for cross-platform growth.
• Implement SOPs for scalable content production.

Skills

Xiaohongshu content management

Short-form video algorithms

AI content tools

Bilingual in Chinese and English

Job description

Position Title: Senior Xiaohongshu Content & Growth Strategist

Key Responsibilities:

• Lead the overall Xiaohongshu (RED) content matrix strategy, including scriptwriting, shooting, editing, and production of viral content.
• Oversee KOL/influencer marketing campaigns and drive cross-platform growth by integrating TikTok, Instagram, and YouTube.
• Build an AI-driven content production pipeline to automate viral title and hook generation, subtitles, and A/B testing.
• Develop paid traffic strategies (Xiaohongshu + Douyin) and design attribution models to maximize advertising ROAS.
• Train and mentor the local team, create and implement SOPs to ensure content production is scalable and replicable.

Requirements:

• Minimum of 3 years hands-on experience managing Xiaohongshu content matrices, with a proven track record of operating accounts with 500,000+ followers.
• Strong expertise in short-form video algorithms and viral growth models.
• Proficient in AI content tools and automated operations.
• Fluent in both Chinese and English, capable of leading and collaborating with multicultural teams.