Senior Social Marketing Manager, YouTube Marketing - Singapore

GOOGLE ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

A leading technology company in Singapore is seeking an experienced marketing professional to own, define, and execute social and influencer marketing strategies across the Asia-Pacific region. The role involves developing strategies for platforms like YouTube, collaborating with multiple stakeholders, and managing agency relationships. Candidates should have a Bachelor's degree and substantial experience in social marketing. Fluency in regional languages like Japanese or Korean is preferred.

Qualifications

• 9 years of experience in social and influencer marketing.
• Experience in managing social and influencer marketing campaigns and integrated Go-To-Market plans.

Responsibilities

• Develop social marketing strategy for YouTube across Asia-Pacific.
• Lead social campaigns and editorial content for various product areas.
• Oversee paid social integration and influencer marketing strategy.

Skills

Budgets

Microsoft Excel

Advertising

Editorial

Product Marketing

Social Media

Marketing Strategy

Channel

Marketing

Strategy

B2B

Digital Marketing

Facebook

SEO

Japanese

Brand Awareness

Education

Bachelor’s degree

Job description

Roles & Responsibilities

Product area

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world’s problems from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can, changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Job description

In this role, you will own, define, and execute social and influencer marketing strategies that drive brand growth across South Korea, India, Japan, Indonesia and other markets. You will work with stakeholders across YouTube teams including Product Marketing, Go-To-Market, Legal, and Communications to design and deliver campaigns and editorial content for Creators, Shopping, and Reputation. You will lead cross-product paid social boosting efforts in partnership with Media teams, and own the Regional Influencer Marketing strategy, infrastructure and operation. You will use the expertise to oversee regional social activities, manage agency relationships, and serve as the lead for reviews and approvals for Japan and Korea.

Qualifications

Job responsibilities

• Develop social marketing strategy for YouTube across Asia-Pacific (APAC), ensuring execution and driving different business objectives.
• Lead social campaigns and editorial content for Creator, Shopping, and Reputation Product Areas, in partnership with local social marketing.
• Oversee paid social integration and influencer marketing strategy and operation for APAC, improving relationships with external agencies and vendors to enable marketing execution.
• Partner with Product Marketing, Go-To-Market, and global brand and social teams to align regional activities with business objectives and drive brand growth.
• Oversee reviews and approval processes for key markets, for Japan and Korea social marketing initiatives.

Minimum qualifications

• Bachelor’s degree or equivalent practical experience.
• 9 years of experience in social and influencer marketing (e.g., owned, earned and paid).

Preferred qualifications

• Experience in managing social and influencer marketing campaigns and integrated Go-To-Market plans within the APAC region (e.g., India, South Korea, Japan, or Indonesia and Southeast Asia).
• Knowledge of the YouTube ecosystem, creators, and culture.
• Ability to develop and operate paid social boosting programs and data-motivated influencer marketing programs.
• Ability to work in a cross-functional global organization, and manage external agencies and vendor budgets.
• Ability to communicate in Japanese, Korean, Hindi, Indonesian fluently to interact within the APAC region.

Tell employers what skills you have

• Budgets
• Microsoft Excel
• Advertising
• Editorial
• Product Marketing
• Social Media
• Marketing Strategy
• Channel
• Marketing
• Strategy
• B2B
• Digital Marketing
• Facebook
• SEO
• Japanese
• Brand Awareness