Senior Sales Engineer

WAN LI GD PTE. LTD.; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading technology firm in Singapore is seeking a Senior Sales Engineer to manage product development and lifecycle activities. This individual will collaborate with internal teams and external customers to ensure products meet market needs. The ideal candidate will have 5-8 years of relevant experience and be fluent in English and Chinese. Strong project management and customer engagement skills are essential, with a focus on technical execution and cross-functional collaboration.

Qualifications

• 5 to 8 years of experience in Sales Engineering or Product Management.
• Proven ability to manage cross-functional projects.
• Fluent in English and Chinese.

Responsibilities

• Serve as the technical point of contact for customers.
• Manage the product lifecycle from concept to delivery.
• Collaborate with R&D and engineering teams.

Skills

Customer Orientation

Project Management

Cross-Functional Collaboration

Technical Execution

Analytical Skills

Education

Bachelor’s or Master’s degree in Mechanical Engineering

Tools

Microsoft Excel

PowerPoint

ERP systems

PLM systems

CAD software (e.g., SolidWorks, AutoCAD)

Job description

Purpose

We are seeking a Senior Sales Engineer to take ownership of product development and lifecycle activities across regional teams. The role involves close collaboration with internal departments and external customers, ensuring that products are developed, launched, and supported in alignment with customer needs and company goals.

While the role is positioned at the senior engineer level, candidates with strong leadership, commercial, and cross-functional experience may be considered for a Sales Manager designation.

Job Duties:

External: Customer & Market Engagement

• Serve as the technical point of contact for customers, supporting the Sales and Business Development teams.
• Build and maintain strong customer relationships; gather and translate customer requirements into actionable inputs.
• Monitor market trends and conduct competitive analysis to support product direction.
• Participate in exhibitions, customer visits, and marketing-related activities as required.
• Align customer expectations with internal capabilities to ensure successful product delivery.

Internal: Product Development & Cross-Functional Execution

• Manage the product lifecycle from concept through to production and delivery, ensuring timely execution.
• Collaborate with R&D, Engineering, Operations, and Supply Chain teams across Singapore, China, Taiwan, and Malaysia to ensure product feasibility, manufacturability, and competitiveness.
• Translate market and customer inputs into clear product specifications and improvement plans.
• Coordinate with internal stakeholders to align on deliverables, technical requirements, and schedules.
• Conduct data analysis to track product performance and drive continuous improvement.
• Mentor junior engineers or team members when assigned.
• Perform any other duties assigned by Management, including support for cross-departmental or business-wide initiatives.
• Remain adaptable to evolving business needs and priorities.

Experience:

• 5 to 8 years of experience in Sales Engineering, Product Management, or Product Engineering, ideally in high-mix manufacturing, optics, electronics, or precision industries.
• Proven ability to manage cross-functional product development projects across regions.
• Fluent in English and Chinese for effective collaboration with teams and customers from Asia, Europe, and the USA.
• Strong analytical and commercial thinking to balance technical execution and customer/business needs.
• Experience in a customer-facing or cross-departmental coordination role is preferred.

Qualifications:

• Bachelor’s or Master’s degree in Mechanical Engineering, Optical Engineering, Electrical Engineering, or a related field.
• Additional certifications in Product Management, Project Management (e.g., PMP), or Business Development are a plus.
• Industry experience in optics, instrumentation, or sensing technologies will be advantageous but not required.

Other Requirements:

• Proficiency in Microsoft Excel, PowerPoint, and other tools for data analysis and presentations.
• Experience working with ERP and PLM systems.
• Familiarity with CAD software (e.g., SolidWorks, AutoCAD) is a plus.
• Understanding of manufacturing and supply chain processes across Singapore, China, Taiwan, and Malaysia.
• Comfortable using project management tools such as Microsoft Project, Trello, or Jira.
• Willingness to travel occasionally for coordination or customer support purposes.

KEY COMPETENCIES REQUIRED FOR THE JOB: (Core & Behavioural)

Core Competencies:

• Product Lifecycle Management – Strong ownership of product development and launch processes.
• Technical Execution – Ability to understand and translate complex technical requirements into solutions.
• Cross-Functional Collaboration – Skilled in working with diverse teams to align on objectives and outcomes.
• Project Management – Capable of leading timelines, tracking milestones, and managing interdependencies.

Behavioural Competencies:

• Customer Orientation – Responsive and sensitive to customer requirements and priorities.
• Initiative & Ownership – Self-driven and proactive in driving projects and solving problems.
• Problem Solving – Analytical and practical in identifying solutions and managing challenges.
• Communication – Clear and effective communicator across technical and non-technical stakeholders.