Senior Retail Marketing Lead: Secured Loans & Branch Experience

United Overseas Bank Limited; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

1011 United Overseas Bank Ltd is seeking a senior Marketing professional to lead secured loans campaigns (mortgage and auto) and enhance the in-branch experience in Singapore. The role focuses on omnichannel marketing, asset showcasing, and driving portfolio growth through integrated campaigns.

You will work with Sales, Segment and Product teams to deliver customer-centric campaigns, manage budgets, and coordinate events and external partners to ensure successful rollouts across the bank’s

Qualifications

• Degree in Marketing, Communications, Business or Economics.
• At least 8-10 years of Marketing and/or Communications experience in a financial institution, wealth industry or direct-to-consumer model.
• Demonstrate creativity and ability to express opinions on creative work with consumer insights.
• Customer-centric mindset in campaign implementation.
• Strong project management skills in a fast-paced environment.
• Experience with integrated marketing communications including digital and social media.
• Strong communication skills and stakeholder management.

Responsibilities

• Lead the development and execution of secured loans and branch marketing campaigns, including full funnel marketing (ATL/BTL and digital).
• Increase awareness for branches/products through strategic media buys to drive acquisition and engagement.
• Collaborate with sales, segment and product teams to drive client acquisition, engagement and portfolio growth.
• Manage and support branch events and sourcing of partners and premiums when required.
• Negotiate with creative and media agencies and external vendors for quality execution.
• Monitor and analyse marketing KPIs, optimize campaigns and manage the marketing calendar and budgets.

Skills

Marketing experience

Communications experience

Digital marketing

Analytical thinking

Stakeholder management

Project management

Creative thinking

Education

Bachelor's degree in Marketing, Communications, Business or Economics

Job description

1011 United Overseas Bank Ltd is seeking a senior Marketing professional to lead secured loans campaigns (mortgage and auto) and enhance the in-branch experience in Singapore. The role focuses on omnichannel marketing, asset showcasing, and driving portfolio growth through integrated campaigns.

You will work with Sales, Segment and Product teams to deliver customer-centric campaigns, manage budgets, and coordinate events and external partners to ensure successful rollouts across the bank’s