VP, Marketing, Group Retail Marketing

United Overseas Bank Limited; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

1011 United Overseas Bank Ltd is seeking a senior Marketing professional to lead secured loans campaigns (mortgage and auto) and enhance the in-branch experience in Singapore. The role focuses on omnichannel marketing, asset showcasing, and driving portfolio growth through integrated campaigns.

You will work with Sales, Segment and Product teams to deliver customer-centric campaigns, manage budgets, and coordinate events and external partners to ensure successful rollouts across the bank’s

Qualifications

• Degree in Marketing, Communications, Business or Economics.
• At least 8-10 years of Marketing and/or Communications experience in a financial institution, wealth industry or direct-to-consumer model.
• Demonstrate creativity and ability to express opinions on creative work with consumer insights.
• Customer-centric mindset in campaign implementation.
• Strong project management skills in a fast-paced environment.
• Experience with integrated marketing communications including digital and social media.
• Strong communication skills and stakeholder management.

Responsibilities

• Lead the development and execution of secured loans and branch marketing campaigns, including full funnel marketing (ATL/BTL and digital).
• Increase awareness for branches/products through strategic media buys to drive acquisition and engagement.
• Collaborate with sales, segment and product teams to drive client acquisition, engagement and portfolio growth.
• Manage and support branch events and sourcing of partners and premiums when required.
• Negotiate with creative and media agencies and external vendors for quality execution.
• Monitor and analyse marketing KPIs, optimize campaigns and manage the marketing calendar and budgets.

Skills

Marketing experience

Communications experience

Digital marketing

Analytical thinking

Stakeholder management

Project management

Creative thinking

Education

Bachelor's degree in Marketing, Communications, Business or Economics

Job description

Company: 1011 United Overseas Bank Ltd

About UOB United Overseas Bank Limited (UOB) is a leading bank in ASEAN with a global network in Southeast Asia, Asia Pacific, Europe and North America. Operating through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, we have a global network of about 430 branches and offices in 19 markets. At the heart of UOB is our culture, shaped by the UOB Way and anchored on our four values - Honourable, Enterprising, United and Committed. For more than 90 years, these values have guided how we do right by our customers, collaborate with one another and create long‑term value for the communities we operate in. As One Bank, we are committed to helping our colleagues build sustainable careers grounded in purpose, supported by strong values, and enriched with meaningful opportunities to grow.

Job Description

This role is part of UOB's Group Retail Marketing function which focuses on: 1. Rolling out secured loans campaigns and activities to drive revenue growth, loan volumes and awareness for the bank's mortgage and car loan businesses to drive digital and in‑branch take‑up. 2. Building on the bank's omnichannel strategy by enhancing the in‑person experience / branch proposition for consumers. Curating and governing the showcase of marketing assets across the bank's wide branch network to increase the branch experience for customers as well as optimising the bank's owned assets and channels, to drive CVPs and product/solution awareness and take up. The job holder will be responsible for developing and executing marketing campaigns, as well as communication materials to strengthen the consumer perception of the Bank as well as the Bank's secured loans business. The job holder will also support acquisition, retention, and portfolio growth initiatives to drive the business.

ROLES AND RESPONSIBILITIES

• Lead the development and execution of secured loans (mortgage and auto loans) and branch marketing campaigns to ensure the successful rollout of marketing activities and events. This will also include driving full funnel marketing campaigns, leveraging on both ATL and BTL as well as digital.
• Increase awareness for the branches/products/solutions through strategic media buy to drive awareness, acquisition and engagement.
• Work closely with stakeholders across sales, segment and product teams in the bank to facilitate and execute campaigns to help drive client acquisition, deepen client engagement and promote portfolio quality and penetration.
• Manage and support branch events, including sourcing of partners and gifting/premiums when required.
• Negotiate and work effectively with creative and media agencies as well as other external vendors to ensure quality execution of client programmes and campaigns.
• Monitor and analyse key performance marketing indicators, track and optimise media campaigns as well as deliver a robust and adaptable marketing calendar. Also able to manage and maximise budgets to achieve agreed yearly business priorities.
• Understand the needs of customers, industry trends, and the strategy and tactics of competitors; target key opportunities and communicate core value propositions to establish differentiating plus sustainable advantage and rolling out integrated marketing activities to deliver these to clients.

Requirements

• Degree in Marketing, Communications, Business or Economics.
• At least 8-10 years of Marketing and/or Communications experience in a financial institution (FI), Wealth industry or direct to consumer business model environment e.g. in FMCG, online marketplaces.
• Demonstrate creativity and the ability to express opinions on creative work, with a good sense of consumer trends and insights.
• Ability to apply a customer centric mindset in the implementation of marketing campaigns.
• Good project management skills – able to prioritise and manage multiple projects in a fast‑paced environment while maintaining attention to detail
• Demonstrate competency in integrated marketing communications, including digital and social media marketing.
• Strong communicator (written and spoken) who is personable and collaborative
• Strong analytical skills and data‑driven thinking
• Able to work independently and collaboratively in a team, with good stakeholder management ability

Additional Requirements

Be a Part of the UOB Family UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non‑merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

We value our people and invest in them as we look to fulfil our purpose of building the future of ASEAN. We seek to create a collaborative and progressive environment for them to succeed in their careers for the long term.

UOB is rated as one of the world's top banks, ranked 'Aa1' by Moody's Investors Service and 'AA-' by both S&P Global and Fitch Ratings. With a global network of 500 branches and offices across 19 countries in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia, Thailand and Vietnam, as well as branches and offices throughout the region.

Career Site: UOB Career site