Private Bank Marketing Lead - Growth & Engagement

United Overseas Bank Limited; Singapore; On-site; PHP 5,653,000 - 9,422,000; Full time

Job summary

1011 United Overseas Bank Ltd is seeking an experienced Senior Marketing professional to lead Private Bank initiatives in line with the firm’s strategic goals. You will develop client-focused value propositions, craft compelling content, and drive campaigns that deepen relationships and grow wealth penetration across markets.

You will collaborate with investment, product and advisory teams, manage budgets, and deliver high-impact events and thought leadership communications that reinforce the

Qualifications

• Bachelor’s degree in marketing/business, or any related field.
• More than 8 years of marketing experience in targeting and segmentation work, particularly in the Finance industry and successful development and implementation of customer and product/benefit pillars.
• Proven experience in wealth advisory, content development, and segment strategy.
• Strong understanding of investments, insurance, financial planning, and retirement planning.
• Excellent communication, presentation and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Proficiency in leveraging various communication/media platforms and tracking content effectiveness.

Responsibilities

• Develop and execute strategic marketing initiatives for the Private Bank segment.
• Develop, articulate, and reinforce the Private Bank CVP across client-facing and internal communications.
• Ensure marketing initiatives align with brand strategy, business priorities, and wealth advisory positioning.
• Partner with stakeholders to refine segment messaging and differentiation.
• Create advisory, investment, market outlook, and thought leadership content supporting acquisition and engagement.
• Collaborate with investment, product, and advisory teams to deliver timely content aligned with market developments.
• Conceptualise and execute integrated marketing campaigns, client communications, and sales-support initiatives.
• Develop marketing collateral, presentation materials, digital content, and client toolkits.
• Monitor campaign effectiveness and optimise opportunities to improve engagement and conversion.
• Lead planning and execution of flagship client engagement programmes and events.
• Identify innovative engagement opportunities to strengthen client relationships and reflect the Private Bank value proposition.
• Work with partners to deliver high-quality events reflecting the premium brand.
• Develop and manage annual marketing plans and budgets; track expenditure.

Skills

Marketing strategy

Client segmentation

Content development

Stakeholder collaboration

Campaign analytics

Presentation skills

Education

Bachelor’s degree in marketing/business

Job description

1011 United Overseas Bank Ltd is seeking an experienced Senior Marketing professional to lead Private Bank initiatives in line with the firm’s strategic goals. You will develop client-focused value propositions, craft compelling content, and drive campaigns that deepen relationships and grow wealth penetration across markets.

You will collaborate with investment, product and advisory teams, manage budgets, and deliver high-impact events and thought leadership communications that reinforce the