Senior Media Planner: Data-Driven Cross-Channel Strategy

Starcom; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Starcom in Singapore is seeking a Senior Media Planner to develop and manage media plans across traditional and digital channels. You will conduct audience analysis, evaluate media opportunities, and collaborate with internal teams to translate insights into effective media strategies.

The role involves managing campaign implementation, monitoring performance, and preparing clear client reports. Based on-site in Singapore, you will liaise with vendors and support billing reconciliation with

Qualifications

• Preferred media experience across both traditional and digital media.
• Familiarity with planning tools such as Nielsen, GlobalWebIndex.
• Familiarity with ads platforms especially Meta Ads Manager, Google Ads, TikTok Ads Manager.
• Able to organise and prioritise tasks under tight timelines.
• Open to industry updates and innovations.
• Strong written and verbal communication with clients and internal teams.
• Attention to detail and ability to translate numbers into insights.

Responsibilities

• Plan and manage media campaigns across traditional and digital channels.
• Collaborate with internal teams to translate strategic insights into media strategies.
• Monitor campaigns and optimize performance; prepare client reports and learnings.
• Reconcile billing matters with Finance and ensure campaign updates on finance platforms.
• Support in year-end reviews with accounts as needed.

Skills

Media planning

Nielsen

GlobalWebIndex

Meta Ads Manager

Google Ads

TikTok Ads Manager

Communication

Data analysis

Time management

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Job description

Starcom in Singapore is seeking a Senior Media Planner to develop and manage media plans across traditional and digital channels. You will conduct audience analysis, evaluate media opportunities, and collaborate with internal teams to translate insights into effective media strategies.

The role involves managing campaign implementation, monitoring performance, and preparing clear client reports. Based on-site in Singapore, you will liaise with vendors and support billing reconciliation with