Senior Media Planner

Starcom; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Starcom in Singapore is seeking a Senior Media Planner to develop and manage media plans across traditional and digital channels. You will conduct audience analysis, evaluate media opportunities, and collaborate with internal teams to translate insights into effective media strategies.

The role involves managing campaign implementation, monitoring performance, and preparing clear client reports. Based on-site in Singapore, you will liaise with vendors and support billing reconciliation with

Qualifications

• Preferred media experience across both traditional and digital media.
• Familiarity with planning tools such as Nielsen, GlobalWebIndex.
• Familiarity with ads platforms especially Meta Ads Manager, Google Ads, TikTok Ads Manager.
• Able to organise and prioritise tasks under tight timelines.
• Open to industry updates and innovations.
• Strong written and verbal communication with clients and internal teams.
• Attention to detail and ability to translate numbers into insights.

Responsibilities

• Plan and manage media campaigns across traditional and digital channels.
• Collaborate with internal teams to translate strategic insights into media strategies.
• Monitor campaigns and optimize performance; prepare client reports and learnings.
• Reconcile billing matters with Finance and ensure campaign updates on finance platforms.
• Support in year-end reviews with accounts as needed.

Skills

Media planning

Nielsen

GlobalWebIndex

Meta Ads Manager

Google Ads

TikTok Ads Manager

Communication

Data analysis

Time management

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Job description

Company Description

Starcom is a global communications planning and media agency with more than 80 years of history and a strong focus on putting people at the center of its work. The agency uses data and technology to create media solutions that move audiences and drive business results for leading global brands. With nearly 7,000 employees in over 100 offices worldwide, Starcom offers a collaborative, internationally connected environment. Starcom partners with the world's leading marketers and new establishment brands, and is part of Publicis Media, one of four solution hubs within Publicis Groupe. We are the Citizens of Starcom. We are Brave, Kind, Inclusive and Resilient. Join us!

Role Description

The Senior Media Planner will be responsible for developing and managing media plans that align with client business objectives across traditional and digital media channels. Day-to-day tasks include conducting audience and market analysis, evaluating media opportunities, and collaborating with internal practices to translate strategic insights into effective media strategies. The role involves managing campaign implementation, monitoring and optimizing media performance, preparing clear reports and learnings for clients, lastly to reconcile billing matters with Finance team.

The Senior Media Planner will work alongside a fellow planner and will be reporting to a Senior Manager for immediate escalation and support. This is a full-time, on-site role based in Singapore.

Expectations of a Senior Media Planner:

1. Planning

• Day to day campaign planning and management across integrated planning and digital
• Good familiarity with Singapore media landscape, Malaysia and Indonesia is nice to have
• Develop media recommendations, and prepare detailed media plan with sound rationalizing
• Liaise with media vendors (both internal and external) practices for media proposals
• Competitive tracking & reviews (quarterly), media trend updates (monthly)

2. Buying

• Negotiation with media vendors for rates and value adds
• Liaison with media vendors for booking of ads (offline and direct IOs buys)
• Liaison with global/regional hub team for campaign operations for biddable buys
• Operations of digital campaign set ups, primarily on adservers and social platforms (Meta, Linkedin, Tiktok, Google Ads)
• Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission requirements and deadlines
• Navigate and advise on requirement for site-tagging on client’s site/apps, ensure ads are properly served and tags are firing
• Campaign monitoring and preparation of reporting cadences (depending on arrangement with clients/campaigns – weekly, bi-weekly, monthly)
• End of campaign report preparation with meaningful insights and learnings
• Responsible to ensure campaign is updated on finance platforms
• Supporting finance or team’s buyer in following up issues with vendors’ invoices
• Liaison with team’s buyer on timely invoicing for ended campaigns
• Supporting in year end reviews with accounts on hand

Skills & Experience:

• Preferred media experience across both traditional and digital media
• Familiarity to planning tools such as Nielsen, GlobalWebIndex is a strong plus
• Familiarity to ads platforms especially Meta Ads Manager, Google Ads, Tiktok Ads Manager is a strong plus
• Able to organise and prioritise tasks, and work under occasional tight timelines
• Openness to catch up with industry updates and innovations
• Openness to communicate, both written and verbal, with internal (team members, internal Group’s practices) and external parties (clients, creative, media vendors)
• Good communication skills to present and articulate ideas, collaborate with cross-functional teams, and build client relationships
• Attention to details and comfortable with numbers, able to articulate numbers/data into sound analysis and insights