Senior Marketing Leader - Digital & AI Campaigns

ryan's grocery (gwc) pte. ltd.; Singapore; On-site; SGD 54,000 - 90,000; Full time

Job summary

Ryan's Grocery (GWC) Pte. Ltd.

in Singapore is seeking a dynamic Senior Marketing Executive/Assistant Marketing Manager to develop and execute integrated marketing strategies that strengthen brand awareness, drive customer acquisition, and support business growth. You will manage campaigns across digital and offline channels, coordinate with internal teams and external partners, and monitor performance to ensure strong ROI.

Qualifications

• Diploma or degree in Marketing, Business, or related field.
• 3–5 years of relevant marketing experience; retail, grocery, FMCG, or food industry preferred.
• Experience in digital marketing, social media management, campaign planning, and content creation.
• Familiarity with AI tools such as ChatGPT, Canva AI, and AI-assisted content creation platforms.
• Strong communication, creative thinking, analytical, and project management skills.
• Proactive, commercially minded, and able to work independently.

Responsibilities

• Marketing Campaigns: Plan and execute promotional campaigns, seasonal activities, festive promotions, and product launches to drive sales.
• Digital Marketing: Manage social media platforms, digital advertising, content calendars, and online customer engagement.
• Content Creation: Develop promotional materials, product features, food-related content, and marketing communications.
• AI-Powered Marketing: Use AI tools such as ChatGPT and Canva AI to generate content, develop campaign ideas, create marketing visuals, analyse data, and streamline workflows.
• In-Store Promotions: Coordinate promotional displays, point-of-sale materials, product launches, and marketing activities with store and merchandising teams.
• Market Research: Monitor competitors, market trends, and customer preferences to identify marketing opportunities.
• Performance Analysis: Track campaign results, promotional sales, customer engagement, and marketing ROI.
• Coordination and Budget: Liaise with internal departments, suppliers, and external agencies to ensure campaigns are delivered on time and within budget.
• Any other tasks as assigned by your line manager from time to time.

Skills

Digital marketing

Campaign planning

Content creation

Social media management

AI tools

Marketing analytics

Budget management

Communication skills

Project management

Education

Degree in Marketing

Tools

ChatGPT

Canva AI

Job description

Ryan's Grocery (GWC) Pte. Ltd.

in Singapore is seeking a dynamic Senior Marketing Executive/Assistant Marketing Manager to develop and execute integrated marketing strategies that strengthen brand awareness, drive customer acquisition, and support business growth. You will manage campaigns across digital and offline channels, coordinate with internal teams and external partners, and monitor performance to ensure strong ROI.