Retail Marketing Lead - Brand & Digital Growth

GMP Technologies; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

GMP Technologies Singapore seeks a Marketing Executive (Retail) to support branding in the local consumer market. You will develop and execute creative strategies across traditional media, events, and digital channels to drive brand growth and store performance.

Responsibilities include copywriting, website management (WooCommerce), social media oversight, planning digital campaigns, and using data analytics to measure ROI. Budget support and market research are also part of the role.

Qualifications

• Diploma or degree in marketing.
• Creative with strong verbal and written communication skills.
• Analytical mindset with ability to interpret data.
• Experience in running digital ads and social media analytics.

Responsibilities

• Develop and execute marketing strategies across traditional and digital channels.
• Conceptualization and copywriting of ads, including producing marketing collateral and POS items.
• Manage website updates (WooCommerce preferred) and oversee social media platforms.
• Plan, manage, and measure the effectiveness of digital ads on social media and Google.
• Use data analytics to track performance and refine strategies.
• Build relationships with media owners for promotional collaborations.
• Work with management to establish and monitor marketing budgets.
• Conduct market research to understand trends, competition, and consumer behaviour.

Skills

Creative

Verbal communication

Written communication

Digital advertising

Data analytics

Social media

WooCommerce

Teamwork

Education

Diploma/Degree in Marketing

Tools

WooCommerce

Photoshop

Job description

GMP Technologies Singapore seeks a Marketing Executive (Retail) to support branding in the local consumer market. You will develop and execute creative strategies across traditional media, events, and digital channels to drive brand growth and store performance.

Responsibilities include copywriting, website management (WooCommerce), social media oversight, planning digital campaigns, and using data analytics to measure ROI. Budget support and market research are also part of the role.