Growth-Driven Marketing Lead: Campaigns, CRM & Digital

OSIM; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

OSIM in Singapore is seeking a seasoned marketing professional to lead integrated campaigns across retail and digital channels, driving brand and sales objectives. You will plan product launches, seasonal campaigns and promotional initiatives, while analysing market trends, consumer insights and campaign performance to identify opportunities and steer marketing strategies.

Manage marketing budgets, collaborate with internal teams and external agencies to deliver campaigns effectively, and

Qualifications

• Experience in integrated marketing, CRM, digital marketing and campaign management.
• Strong commercial mindset to translate objectives into marketing strategies.
• Excellent project management and stakeholder management skills.
• Comfortable analysing campaign performance and using data to make recommendations.
• Proactive, hands-on and capable of ownership and driving initiatives independently.
• Experience with social media platforms and CRM platforms is advantageous.

Responsibilities

• Develop and drive integrated marketing campaigns across retail and digital channels to achieve brand and sales objectives.
• Lead the planning and execution of product launches, seasonal campaigns and promotional initiatives.
• Analyse market trends, consumer insights and campaign performance to identify opportunities and recommend marketing strategies.
• Manage marketing budgets and ensure campaigns deliver strong business outcomes.
• Work closely with internal stakeholders and external agencies to deliver campaigns effectively.
• Develop CRM initiatives that strengthen customer acquisition, engagement, retention and loyalty.
• Plan and manage customer communications across EDM, SMS, WhatsApp, App Push, Direct Mail and other CRM touchpoints.
• Develop digital marketing initiatives that increase brand awareness, engagement and online sales.
• Drive social media strategy and content planning across key platforms.
• Assist with influencer collaborations and TikTok Live initiatives to support product launches and business growth.
• Monitor campaign performance and recommend improvements based on data and consumer insights.
• Identify and develop strategic partnerships that enhance brand awareness and create new business opportunities.
• Work closely with the Sales and Retail teams to develop marketing initiatives that drive store traffic and sales.
• Support the planning and execution of retail activations, events and experiential campaigns.
• Collaborate with Visual Merchandising and Design teams to ensure a consistent and engaging brand experience across all touchpoints.

Skills

Integrated marketing

CRM

Digital marketing

Campaign management

Project management

Stakeholder management

Data-driven

Social media

CRM platforms

Education

Degree in Marketing or Business

Job description

OSIM in Singapore is seeking a seasoned marketing professional to lead integrated campaigns across retail and digital channels, driving brand and sales objectives. You will plan product launches, seasonal campaigns and promotional initiatives, while analysing market trends, consumer insights and campaign performance to identify opportunities and steer marketing strategies.

Manage marketing budgets, collaborate with internal teams and external agencies to deliver campaigns effectively, and