Senior Marketing Campaigns & Content Leader

skills and workforce development agency; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Skills and Workforce Development Agency in Singapore is seeking a capable marketer to plan, execute and evaluate integrated campaigns. You will own content development, digital marketing, insights and hands-on asset production while coordinating with internal stakeholders and partner agencies.

The role requires strong English communication, strategic thinking and at least 4 years in marketing, with experience in digital channels and campaign optimisation.

Qualifications

• Excellent command of written and spoken English.
• Strong strategic thinking and marketing judgement.
• Project management across multiple workstreams.
• Effective stakeholder and agency management.
• Translate data into practical recommendations.
• Familiarity with Canva/Adobe Creative Suite.
• Experience with AI tools for ideation and content.
• Proficiency in another official language (e.g., Chinese, Malay, Tamil) is advantageous.
• At least 4 years of relevant marketing experience.
• Experience in digital marketing, paid social and media planning.
• Experience working with creative, media or production agencies.
• Attention to detail for public-facing content.
• Proactive and able to work independently through ambiguity.

Responsibilities

• Lead integrated marketing campaigns from planning to post‑campaign evaluation.
• Develop audience-facing content across campaign, social and digital touchpoints.
• Translate policy and technical information into clear communications.
• Create or adapt in-house marketing assets like carousels and banners.
• Analyse campaign performance and extract actionable insights.
• Prepare concise reports for management highlighting outcomes and next steps.

Skills

Campaign management

Marketing strategy

Content development

Digital marketing

Insights & reporting

Stakeholder management

Canva

Adobe Creative Suite

AI ideation tools

Bilingual advantage

Tools

Canva

Adobe Creative Suite

AI tools for ideation

Job description

Skills and Workforce Development Agency in Singapore is seeking a capable marketer to plan, execute and evaluate integrated campaigns. You will own content development, digital marketing, insights and hands-on asset production while coordinating with internal stakeholders and partner agencies.

The role requires strong English communication, strategic thinking and at least 4 years in marketing, with experience in digital channels and campaign optimisation.