Senior Marketing Executive

FOOD COLLECTIVE PTE. LTD.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading food and beverage company in Singapore is seeking a Marketing Specialist to contribute to end-to-end marketing initiatives. This role includes managing brand campaigns, social media, and PR coordination. The ideal candidate has 2-4 years of marketing experience, strong organizational skills, and a good understanding of brand management. You will thrive in a fast-paced environment while working independently and collaboratively across teams.

Qualifications

• 2–4 years of marketing experience in consumer brands, lifestyle, retail, hospitality, or F&B.
• Strong understanding of brand and social media.
• Good copywriting and content planning skills.
• Organised, detail-oriented, and able to manage multiple projects.
• Comfortable with campaign planning and working with agencies.
• Basic understanding of analytics and performance marketing.
• Thrives in a fast-paced, hands-on environment.
• Proactive, resourceful, and able to work independently when needed.

Responsibilities

• Contribute to end-to-end marketing initiatives including brand campaigns and social media.
• Support brand development across all touchpoints.
• Assist with PR coordination and manage influencer outreach.
• Plan and execute integrated marketing campaigns.
• Compile marketing data to evaluate campaign results.

Skills

Organisational skills

Creative judgment

Collaboration

Copywriting

Content planning

Proactive approach

Job description

Role Overview

You will contribute to end-to-end marketing initiatives including brand campaigns, social media, content development,partnerships, PR/KOL management, and advertising. The role requires strongorganisation, good creative judgment, and the ability to collaborate across teams.

Key Responsibilities

Brand and Content

• Support brand development across all touchpoints.
• Manage social media planning, content coordination, and community engagement.
• Execute simple paid social activities on Meta (boosting, basic campaign setup) based on provided strategy.
• Assist in content creation including copywriting, briefing designers, and overseeing production.
• Contribute to merchandise concepts and brand-led creative assets.

PR, KOL, and Partnerships

• Assist with PR coordination, media engagement, and agency communication.
• Manage influencer/KOL outreach and content deliverables.
• Support the identification and coordination of brand partnerships.

Campaigns and Projects

• Assist in planning and executing integrated marketing campaigns such as menu launches, seasonal activations,collaborations, and in-store events.
• Coordinate campaign briefs, timelines, and approvals with internal teams and agencies.
• Ensure brand consistency across all campaign materials.

Analytics & Reporting

• Compile marketing data to evaluate campaign results and customer engagement.
• Prepare weekly or monthly reports for internal review.
• Use insights to support optimisation of future initiatives.

Requirements:

• 2–4 years of marketing experience in consumer brands, lifestyle, retail, hospitality, or F&B.
• Strong understanding of brand and social media.
• Good copywriting and content planning skills.
• Organised, detail-oriented, and able to manage multiple projects.
• Comfortable with campaign planning and working with agencies.
• Basic understanding of analytics and performance marketing.
• Thrives in a fast-paced, hands-on environment.
• Proactive, resourceful, and able to work independently when needed.