Senior Marketing Executive

Owndays Singapore Pte Ltd; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading marketing firm in Singapore is seeking a hands-on Senior Marketing Executive to manage and support end-to-end social media, influencer marketing, and content execution. The role is pivotal within the Branding team to strengthen brand presence and drive customer engagement. The ideal candidate should have 3–5 years of relevant experience, hands-on social media management, and proficiency with tools like Meta Business Suite and Adobe Illustrator, along with excellent communication skills.

Qualifications

• 3–5 years of relevant marketing experience, preferably in retail or lifestyle.
• Hands-on experience in social media management and influencer marketing.
• Proficient in advertising and analytics tools.

Responsibilities

• Manage social media strategy and execution.
• Coordinate influencer and KOL marketing activities.
• Create and execute content for campaigns and events.

Skills

Social media management

Influencer (KOL) marketing

Content strategy

Performance tracking

Excellent communication

Education

Bachelor’s degree in Marketing and/or Communications

Tools

Meta Business Suite

Google Ads

CapCut

Canva

Adobe Illustrator

Job description

Role Description

We are seeking a hands‑on Senior Marketing Executive to manage and support end‑to‑end social media, influencer (KOL) marketing, and content execution for the Singapore market. This role sits within the Branding team and plays a key part in strengthening brand presence, driving customer engagement, and supporting business growth through integrated and data‑driven marketing initiatives.

Key Responsibilities

• Social Media Strategy & Execution
• Influencer & KOL Marketing
• Content Creation & Creative Support
• Performance Tracking & Analytics
• Brand Activation, Campaigns, Events & Cross-Team Coordination
• Public Relations (PR) & Media
• Market Research & Consumer Insights
• Strategy & Planning Support
• Administrative & Coordination Support

Requirements

• Bachelor’s degree in Marketing and/or Communications.
• 3–5 years of relevant marketing experience, preferably within retail, lifestyle, fashion, or consumer brands.
• Strong hands‑on experience in social media management and influencer (KOL) marketing.
• Proficient in advertising and analytics tools (e.g. Meta Business Suite, Google Ads, social analytics tools).
• Proficient in design and content tools (e.g. CapCut, Canva, Adobe Illustrator).
• Strong content strategy, conceptualization, and execution capabilities.
• Data‑driven mindset with the ability to analyze results and optimize performance.
• Excellent written and verbal communication skills.
• Self‑motivated, detail‑oriented, and adaptable in a fast‑paced environment.
• Willingness to work on public holidays and weekends when required.
• Willing to travel when necessary.
• Immediate availability or short notice period preferred.