Senior Key Accounts Leader – E-commerce Strategy

YCH Group Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

YCH Group Pte Ltd is seeking a charismatic Key Accounts Lead to translate strategy into repeatable, scalable plans. You will manage hybrid account strategies, drive GMV growth, and engage with merchants and partners across APAC.

The role requires strong stakeholder management and cross‑functional collaboration with product, operations, and finance teams. The ideal candidate will have a track record in e‑commerce or digital platforms, with 5+ years in project management and excellent

Qualifications

• Bachelor’s degree or higher in Business, Marketing, Operations, or a related discipline.
• Strong presentation and communications skills.
• Experience in project management, e-commerce or digital platforms.
• Track record of interfacing with senior management and leadership.
• Data processing and visualization skills.
• Deep understanding of customer behaviour, digital marketing strategies and marketplace dynamics.
• Experience with campaigns management (Shopee, Lazada, TikTok) and platform operations.

Responsibilities

• Develop and execute a hybrid creative solutioning and operational strategy to drive account growth and merchant ecosystem expansion.
• Lead communications across internal and external stakeholders, ensuring brand consistency and a clear value proposition.
• Monitor KPIs (GMV, revenue, margins) and help optimize costs and improve efficiencies.
• Analyze operations and marketplace performance, market trends, and user data to identify opportunities.
• Build and maintain relationships with merchants and partners for active campaign participation.
• Coordinate cross‑functional workflows across BD, Product, and Customer Success with operations, finance and tech.
• Identify new service scopes, tools, technologies, and processes to enhance scalability.
• Develop and execute strategic roadmaps for system products and apps.
• Ensure compliance with laws and internal policies; review contracts with Legal Counsel.
• Lead or support strategic projects requested by senior management.

Skills

Leadership

Strategic thinking

Stakeholder management

Project management

Data visualization

Communication

Negotiation

Education

Bachelor’s degree or higher in Business, Marketing, Operations, or related discipline

Job description

YCH Group Pte Ltd is seeking a charismatic Key Accounts Lead to translate strategy into repeatable, scalable plans. You will manage hybrid account strategies, drive GMV growth, and engage with merchants and partners across APAC.

The role requires strong stakeholder management and cross‑functional collaboration with product, operations, and finance teams. The ideal candidate will have a track record in e‑commerce or digital platforms, with 5+ years in project management and excellent