Senior Executive/ Asst Manager, Key Account Management (E-Commerce)

YCH Group Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

YCH Group Pte Ltd is seeking a charismatic Key Accounts Lead to translate strategy into repeatable, scalable plans. You will manage hybrid account strategies, drive GMV growth, and engage with merchants and partners across APAC.

The role requires strong stakeholder management and cross‑functional collaboration with product, operations, and finance teams. The ideal candidate will have a track record in e‑commerce or digital platforms, with 5+ years in project management and excellent

Qualifications

• Bachelor’s degree or higher in Business, Marketing, Operations, or a related discipline.
• Strong presentation and communications skills.
• Experience in project management, e-commerce or digital platforms.
• Track record of interfacing with senior management and leadership.
• Data processing and visualization skills.
• Deep understanding of customer behaviour, digital marketing strategies and marketplace dynamics.
• Experience with campaigns management (Shopee, Lazada, TikTok) and platform operations.

Responsibilities

• Develop and execute a hybrid creative solutioning and operational strategy to drive account growth and merchant ecosystem expansion.
• Lead communications across internal and external stakeholders, ensuring brand consistency and a clear value proposition.
• Monitor KPIs (GMV, revenue, margins) and help optimize costs and improve efficiencies.
• Analyze operations and marketplace performance, market trends, and user data to identify opportunities.
• Build and maintain relationships with merchants and partners for active campaign participation.
• Coordinate cross‑functional workflows across BD, Product, and Customer Success with operations, finance and tech.
• Identify new service scopes, tools, technologies, and processes to enhance scalability.
• Develop and execute strategic roadmaps for system products and apps.
• Ensure compliance with laws and internal policies; review contracts with Legal Counsel.
• Lead or support strategic projects requested by senior management.

Skills

Leadership

Strategic thinking

Stakeholder management

Project management

Data visualization

Communication

Negotiation

Education

Bachelor’s degree or higher in Business, Marketing, Operations, or related discipline

Job description

At YCH, our mission is to be one partner – every channel for our clients. We are looking for a charismatic lead that is able to forge innovative eComm supply chain solutions for our partners, while bringing great teams and people together.

As the Key Accounts Lead at YCH, you will be at the centre of controlling business and technical requirements. We are looking for a charismatic individual with a strong track record in translating big-picture strategy into feasible, repeatable, and scalable project plans and processes. This role is high-impact and has high-exposure role to senior leadership. Strong internal/external stakeholder management is non-negotiable.

Primary Duties and Responsibilities

Key Accounts Management

• Develop and executea hybrid creative solutioning and operationalstrategyto drive account growth, expand the merchant ecosystem, increase GMV, and enhance customer engagementwith online and offline initiatives.
• Lead communications across internal and external stakeholders, reviewing content for quality and brand consistency,to create a clear brand strategy and value statement.
• Monitor performance targets and other KPIs (GMV, revenue, margins) and support efforts to optimize cost structures and improve operational efficiencies.
• Analyse operations and marketplace performance, market trends, and user data to identify improvement opportunities and growth areas.
• Build, onboard, and maintain strong relationships with merchants and partners, ensuring active participation in campaigns and platform initiatives.
• Manage and optimize internal workflows across Business Development, Product Development, and Customer Success teams while ensuring seamless cross-functional collaboration with operations, finance and tech teams to support effective project execution.
• Identify and recommend new service scopes, tools, technologies, and processes to enhance account operations and support business scalability.
• Develop and execute strategic roadmaps for the various system products and apps within the ecosystem.
• Ensure compliance with relevant laws, industry standards, and internal policies, including Terms of Use and Seller Terms, data protection, etc.
• Support commercial team and Legal Counsel for reviewing contracts, agreements, and other legal documents.
• Lead or support strategic projects as required by senior management and business requirements.

Business Development

• Support Head of Business Development in charting growth strategies for the Digital Commerce BU and YSG.

• Contribute to regional strategies,intercompany synergies,expansion into adjacent industries, and high-growth market opportunities.
• Drive revenue growth, cost efficiency, and operational excellence in line with BU objectives.
• Represent the company in exhibitions, fairs, and similar forums to generate leads and consolidate industry best practices.
• Contribute to a high-performance, collaborative, and values-driven workplace culture.

Strategic Projects

• Lead or Support key projects that relate to account success and capability growth
• Ability to learn and synthesize solutions to large range of projects: Operations, tech, AI, supply chain, etc.
• Strong understanding of the ‘customer voice’ andquality service. Teamwork is the only way forward.
• Build relationships at multiple levels, including the executive sponsor, the day-to-day users, and procurement, so the projects are adopted successfully.
• Quickly identify risks, technical issues, and other blockers that create delays or quality issues in projects or solutions.

JOB REQUIREMENTS

• Bachelor’s degree or higher in Business, Marketing, Operations, or a related discipline.
• 5+years in project management, e-commerce or digital platforms with track record in e-commerce marketplaces, live-streaming or dot.com operations, logistics and supply chain.
• Proven abilityto work regionally onAPAC-level businesses. Track record of interfacing with senior management and leadership.
• Strong presentation and communications skills. Track record in negotiations preferred.
• Strong data processing and visualization skills.
• Strong business acumen with a proven track record of driving account success KPIs, stakeholder management, project management, revenue and cost optimisation.
• Strong project management skills. Experience in driving continuous improvement projects preferred.
• Basic understanding of account management and financial analysis. Excellent analytical and strategic thinking abilities to interpret data, anticipate trends and make informed decisions.
• Deep understanding of customer behaviour, digital marketing strategies, marketplace dynamics, campaign management (Shopee, Lazada, TikTok) and relevant marketplace laws and regulations.
• Experience with emerging technologies, platform operations, performance optimization and leading change management initiatives.Product management experience will be advantageous.