Key Accounts Leader – E‑Commerce Growth & Partnerships

YCH Group; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

YCH Group is seeking a charismatic Key Accounts Lead to drive strategic growth across APAC markets. You will translate business strategy into actionable plans, align cross-functional teams, and manage complex stakeholder networks to deliver scalable eCommerce solutions for partners.

The role centers on leading account growth, refining operational workflows, and ensuring compliance with internal policies while collaborating with senior leadership on strategic initiatives.

Qualifications

• Bachelor’s degree or higher in Business, Marketing, Operations, or related field.
• 5+ years in project management, e-commerce or digital platforms with track record in marketplaces, live-streaming or dot.com operations, logistics and supply chain.
• Proven ability to work regionally on APAC-level businesses. Track record of interfacing with senior management and leadership.
• Strong presentation and communications skills. Track record in negotiations preferred.
• Strong data processing and visualization skills.
• Deep understanding of customer behaviour, digital marketing strategies, marketplace dynamics, campaign management (Shopee, Lazada, TikTok) and relevant marketplace laws and regulations.
• Experience with emerging technologies, platform operations, performance optimization and leading change management initiatives.Product management experience will be advantageous.

Responsibilities

• Lead Key Accounts Management to drive account growth and partnerships.
• Lead communications across stakeholders to ensure brand consistency and value statement.
• Monitor KPIs (GMV, revenue, margins) and optimize cost structures and efficiencies.
• Analyze operations and marketplace performance, market trends and user data for growth opportunities.
• Build and maintain relationships with merchants and partners for active campaign participation.
• Coordinate cross-functional workflows across BD, Product, CS, operations, finance and tech.
• Identify and recommend new service scopes, tools, technologies, and processes for scalability.
• Develop and execute strategic roadmaps for system products and apps within the ecosystem.

Skills

Project management

Stakeholder management

E-commerce

Data visualization

Strategic planning

Operations coordination

Education

Bachelor's degree or higher in Business/related field

Tools

CRM tools

Job description

YCH Group is seeking a charismatic Key Accounts Lead to drive strategic growth across APAC markets. You will translate business strategy into actionable plans, align cross-functional teams, and manage complex stakeholder networks to deliver scalable eCommerce solutions for partners.

The role centers on leading account growth, refining operational workflows, and ensuring compliance with internal policies while collaborating with senior leadership on strategic initiatives.