Senior Grid Automation Sales Engineer

Hitachi; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Hitachi Energy Singapore is seeking a Senior Sales Engineer – Automation & Communications to drive sales growth for the Grid Automation business in Singapore. In this role, you will promote and selling Automation and Communication solutions, building long-term customer relationships, and supporting customers across the full sales lifecycle.

Working closely with customers, channel partners, distributors, and internal stakeholders, you will help deliver innovative solutions that support the

Qualifications

• Minimum 10 years of sales experience.
• Experience in the electrical industry, utilities, or power systems.
• Experience in Substation Automation and Communications is a plus.
• Strong sales, customer engagement, and negotiation skills.
• Proficiency with MS Office, Teams, Outlook and SharePoint.
• Excellent written and verbal English communication.
• Ability to coordinate with multiple stakeholders across regions.

Responsibilities

• Support and grow sales within Automation (Substation Protection & Control) and Communication solutions across Malaysia.
• Manage the full sales cycle including promotion activities, product homologation, distributor channel development, and direct sales to utility and industrial customers.
• Create value for customers and Hitachi Energy by ensuring successful outcomes for proposals, contracts, and commercial negotiations.
• Develop and execute sales plans using company tools and processes.
• Identify sales opportunities and maintain accurate records within CRM systems.
• Establish and maintain direct relationships with customers and key stakeholders.
• Lead customer discussions and contract negotiations.
• Ensure commercially competitive offerings aligned with market conditions and customer requirements.
• Support bid/no-bid decision processes and participate in project risk reviews.
• Collaborate with account management teams, bid and proposal teams, solution line specialists, and regional management.
• Uphold Hitachi Energy’s commitment to Health, Safety and Environment (HSE) standards and promote a Zero Harm culture.

Skills

Sales experience

Customer engagement

Negotiation skills

Communication skills

Education

Bachelor's Degree in Electrical Engineering

Tools

Microsoft Office

Microsoft Teams

Outlook

SharePoint

Job description

Hitachi Energy Singapore is seeking a Senior Sales Engineer – Automation & Communications to drive sales growth for the Grid Automation business in Singapore. In this role, you will promote and selling Automation and Communication solutions, building long-term customer relationships, and supporting customers across the full sales lifecycle.

Working closely with customers, channel partners, distributors, and internal stakeholders, you will help deliver innovative solutions that support the