Senior Sales Engineer - Automation & Communications, Grid Automation

Hitachi; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Hitachi Energy Singapore is seeking a Senior Sales Engineer – Automation & Communications to drive sales growth for the Grid Automation business in Singapore. In this role, you will promote and selling Automation and Communication solutions, building long-term customer relationships, and supporting customers across the full sales lifecycle.

Working closely with customers, channel partners, distributors, and internal stakeholders, you will help deliver innovative solutions that support the

Qualifications

• Minimum 10 years of sales experience.
• Experience in the electrical industry, utilities, or power systems.
• Experience in Substation Automation and Communications is a plus.
• Strong sales, customer engagement, and negotiation skills.
• Proficiency with MS Office, Teams, Outlook and SharePoint.
• Excellent written and verbal English communication.
• Ability to coordinate with multiple stakeholders across regions.

Responsibilities

• Support and grow sales within Automation (Substation Protection & Control) and Communication solutions across Malaysia.
• Manage the full sales cycle including promotion activities, product homologation, distributor channel development, and direct sales to utility and industrial customers.
• Create value for customers and Hitachi Energy by ensuring successful outcomes for proposals, contracts, and commercial negotiations.
• Develop and execute sales plans using company tools and processes.
• Identify sales opportunities and maintain accurate records within CRM systems.
• Establish and maintain direct relationships with customers and key stakeholders.
• Lead customer discussions and contract negotiations.
• Ensure commercially competitive offerings aligned with market conditions and customer requirements.
• Support bid/no-bid decision processes and participate in project risk reviews.
• Collaborate with account management teams, bid and proposal teams, solution line specialists, and regional management.
• Uphold Hitachi Energy’s commitment to Health, Safety and Environment (HSE) standards and promote a Zero Harm culture.

Skills

Sales experience

Customer engagement

Negotiation skills

Communication skills

Education

Bachelor's Degree in Electrical Engineering

Tools

Microsoft Office

Microsoft Teams

Outlook

SharePoint

Job description

Location:

Singapore, Central Singapore, Singapore

Job ID:

R0150423

Date Posted:

2026-10-29

Company Name:

HITACHI ENERGY SINGAPORE PTE. LTD.

Profession (Job Category):

Engineering & Science

Job Schedule:

Full time

Remote:

No

Job Description:

Hitachi Energy is seeking a Senior Sales Engineer – Automation & Communications to drive sales growth for the Grid Automation business in Singapore. In this role, you will be responsible for promoting and selling Automation and Communication solutions, building long-term customer relationships, and supporting customers across the full sales lifecycle.

Working closely with customers, channel partners, distributors, and internal stakeholders, you will help deliver innovative solutions that support the evolving energy landscape while contributing to the growth of Hitachi Energy’s Grid Automation portfolio.

Your Responsibilities

• Support and grow sales within Automation (Substation Protection & Control) and Communication solutions across Malaysia.
• Manage the full sales cycle including promotion activities, product homologation, distributor channel development, and direct sales to utility and industrial customers.
• Create value for customers and Hitachi Energy by ensuring successful outcomes for proposals, contracts, and commercial negotiations.
• Develop and execute sales plans using company tools and processes.
• Identify sales opportunities and maintain accurate records within CRM systems.
• Establish and maintain direct relationships with customers and key stakeholders.
• Lead customer discussions and contract negotiations.
• Ensure commercially competitive offerings aligned with market conditions and customer requirements.
• Support bid/no-bid decision processes and participate in project risk reviews.
• Collaborate with account management teams, bid and proposal teams, solution line specialists, and regional management.
• Uphold Hitachi Energy’s commitment to Health, Safety and Environment (HSE) standards and promote a Zero Harm culture.

Your Background

• Bachelor’s Degree, Diploma, Trade Qualification, or equivalent in Electrical Engineering or a related discipline.
• Minimum 10 years of sales experience.
• Experience within the electrical industry, particularly Utilities, Power Transmission & Distribution, or Power Systems projects.
• Experience in Substation Automation and Communication solutions would be a distinct advantage.
• Strong sales, customer engagement, and commercial negotiation skills.
• Ability to assess customer requirements and recommend suitable technical solutions.
• Proficiency in Microsoft Office, Microsoft Teams, Outlook, and SharePoint.
• Strong written and verbal communication skills in English.
• Ability to work effectively with multiple stakeholders across functions and regions.

More About Us

At Hitachi Energy, we are advancing a sustainable energy future for all. We bring together the world’s greatest minds to help power utilities and industries adapt to changing energy demands through innovative technologies and digital solutions. Join us and be part of a team that is driving the transformation of the global energy sector.

Qualified individuals with disabilities may request reasonable accommodations during the application process.

Accessibility and reasonable accommodation

Qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access the Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by completing a general inquiry form on our website. Please include your contact information and specific details about your required accommodation to support you during the job application process.

This is solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes will not receive a response.

Use of Al and automated tools in recruitment

As part of our recruitment process, Hitachi Energy uses digital and automated tools, including Al-supported solutions, to assist with activities such as application screening, job matching, and interview scheduling. These tools are designed to support our recruiters and do not replace human decision-making. Candidate data is processed in accordance with applicable data protection and employment laws as well as Hitachi’s Global Data Privacy Notice.

Background Screening and Security Checks

As part of the hiring process, Hitachi Energy conducts pre-employment background checks that may include verification of employment history, education, criminal records, and other relevant information, in accordance with applicable laws.

For certain roles—particularly those involving access to sensitive information, financial responsibilities, client data, regulated environments, or security-sensitive functions—additional or more comprehensive background or security screenings may be required. These may include, but are not limited to, enhanced criminal history checks, credit history reviews (where legally permissible), sanctions screening, or other due diligence measures aligned with the responsibilities of the position.

The scope and depth of any background or security review will be determined based on the nature of the role and business necessity, and will always be conducted in compliance with applicable federal, state, and local laws. Candidates will be notified and, where required, asked to provide consent prior to the initiation of any such checks.