Senior Sales Engineer - Automation & Communications, Grid Automation

Hitachi, Ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Hitachi Energy seeks a Senior Sales Engineer – Grid Automation & Communications to drive sales growth for the Grid Automation business in Singapore. You will promote and sell Automation and Communication solutions, building long-term customer relationships and supporting customers across the full sales lifecycle.

Collaborate with account teams, distributors, and regional management, while upholding Hitachi Energy's HSE standards and promoting a Zero Harm culture.

Qualifications

• Bachelor's/Diploma in Electrical Engineering or related field.
• 8+ years of sales experience in electrical utilities, power transmission/distribution or generation.
• Experience selling Substation Automation and Communication solutions is a plus.
• Strong sales, customer engagement and negotiation skills.
• Proficiency in English and MS Office tools.

Responsibilities

• Support and grow sales in Grid Automation (Substation Protection & Control) and Communications in Singapore.
• Manage full sales cycle from promotion to contract negotiations.
• Create value through successful proposals and commercial terms.
• Develop and execute sales plans using company tools.
• Maintain CRM records and customer relationships across functions and regions.
• Lead customer discussions and negotiate contracts with stakeholders.
• Ensure offerings align with market conditions and customer requirements.
• Support bid/no-bid decisions and risk reviews.

Skills

Sales experience

Customer engagement

Commercial negotiation

English communication

Education

Electrical Engineering degree

Tools

CRM systems

Microsoft Office

SharePoint

Teams

Job description

Hitachi Energy is seeking a Senior Sales Engineer – Grid Automation & Communications to drive sales growth for the Grid Automation business in Singapore. In this role, you will be responsible for promoting and selling Automation and Communication solutions, building long-term customer relationships, and supporting customers across the full sales lifecycle.

Working closely with customers, channel partners, distributors, and internal stakeholders, you will help deliver innovative solutions that support the evolving energy landscape while contributing to the growth of Hitachi Energy's Grid Automation portfolio.

Your Responsibilities

• Support and grow sales within Grid Automation (Substation Protection & Control) and Communication solutions across Singapore.
• Manage the full sales cycle including promotion activities, product homologation, channel partner development, and direct sales to utility and industrial customers.
• Create value for customers and Hitachi Energy by ensuring successful outcomes for proposals, contracts, and commercial negotiations.
• Develop and execute sales plans using company tools and processes.
• Identify sales opportunities and maintain accurate records within CRM systems.
• Establish and maintain direct relationships with customers and key stakeholders.
• Lead customer discussions and contract negotiations.
• Ensure commercially competitive offerings aligned with market conditions and customer requirements.
• Support bid/no-bid decision processes and participate in project risk reviews.
• Collaborate with account management teams, bid and proposal teams, solution line specialists, and regional management.
• Uphold Hitachi Energy's commitment to Health, Safety and Environment (HSE) standards and promote a Zero Harm culture.

Your Background

• Bachelor's Degree, Diploma, Trade Qualification, or equivalent in Electrical Engineering or a related discipline.
• Minimum 8 years of sales experience preferably in the Electrical industry, particularly Utilities, Power Transmission, Distribution or Generation.
• Experience of selling Substation Automation and Communication solutions would be a distinct advantage.
• Strong sales, customer engagement, and commercial negotiation skills.
• Ability to assess customer requirements and recommend suitable technical solutions.
• Proficiency in Microsoft Office, Microsoft Teams, Outlook, and SharePoint.
• Strong written and verbal communication skills in English.
• Ability to work effectively with multiple stakeholders across functions and regions.