Senior Executive, Content Marketing

KPAY MERCHANT SERVICE (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 50,000 - 75,000; Full time

Job summary

A leading fintech company in Singapore is seeking a Content Marketing Senior Executive to drive its content strategy and enhance online presence. This role requires 1-3 years of experience in content marketing or SEO, exceptional writing skills, and a strong grasp of SEO tools and analytics. You will create authoritative content designed to attract and engage merchants while optimizing for search engines. Join a vibrant team focused on innovative digital growth tactics and experience autonomy over your content roadmap.

Benefits

Direct impact on digital growth

Innovative working environment

Autonomy in execution

Qualifications

• 1-3 years of experience in content marketing or SEO management.
• Exceptional writing, editing, and storytelling skills.
• Strong practical knowledge of SEO tools and concepts.

Responsibilities

• Create high-quality, SEO-optimized content.
• Conduct keyword research for content strategy.
• Track article performance and execute content refresh strategies.

Skills

Content marketing

SEO optimization

Writing and editing skills

Data-driven decision making

Tools

Google Analytics

Ahrefs

SEMrush

Job description

KPay Group (KPay) is a leading fintech company dedicated to empowering businesses of all sizes with simple, smart, seamless and secure technology solutions. Serving over 72,000 merchants across Hong Kong, Singapore, Japan and Australia. KPay is unleashing merchants' growth potential by building a one‑stop platform for financial management, business operations and digital transformation. KPay secures a record USD 55 million in 2024, marking the largest series A fundraise globally in the payments sector for the year.

Role Mission

The Content Marketing Senior Executive will be the driving force behind KPay’s content marketing efforts, focusing heavily on executing our content strategy. This role requires a unique combination of editorial expertise, data‑driven optimization, and a deep understanding of the SME FinTech landscape. You will be responsible for creating high‑quality, authoritative content that attracts, educates, and converts high‑intent merchants via organic search.

Key Responsibilities

• Content Creation
• Production: Create high‑quality, SEO‑optimised content, covering our core content pillars.
• Editorial Excellence: Ensure all content adheres to KPay’s brand voice.
• Content Types: Develop strategic content formats, including ultimate guides, “X vs Y” comparisons, regulatory checklists, and data‑driven whitepapers.
• Search Engine Optimisation (SEO)
• Keyword Strategy: Conduct thorough keyword research to identify high‑value search opportunities.
• On‑Page Optimization: Apply advanced on‑page SEO techniques, including optimizing H1/H2 structure, metadata, image alt text, and internal linking strategy.
• Technical Content Optimization (GEO): Structure content for modern search engines (Generative Engine Optimization - GEO).
• Performance Monitoring: Track article performance using Google Search Console and Analytics, identifying pages with declining rankings or high bounce rates, and executing content refresh strategies.

Requirement

• Experience: 1‑3 years of hands‑on experience in content marketing, content writing, or SEO management, preferably within the B2B SaaS, FinTech, or Payments industry.
• Writing Skills: Exceptional writing, editing, and storytelling skills with a portfolio of published long‑form content.
• SEO Proficiency: Strong practical knowledge of SEO tools (e.g., Ahrefs, SEMrush) and core concepts including keyword research, search intent, on‑page factors, and foundational technical elements (canonical tags, page speed).
• Analytical Mindset: Proven ability to use data (Google Analytics, GSC) to inform content decisions, measure ROI, and optimise existing content for better performance.

Nice‑to‑Haves

• Experience with AI content generation tools
• Knowledge of CRO (conversion rate optimisation) principles.

Why Join Us?

• Impact: Directly shape digital growth in a results‑focused environment.
• Innovation: Experiment with AI and next‑gen SEO strategies.
• Autonomy: Own the content roadmap with agile execution.