Senior E-Commerce Executive

WOAH GROUP PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Performance bonus

Employee discounts

Career development

Job summary

WOAH GROUP PTE. LTD. is seeking a results-driven Senior E-Commerce Executive to grow online sales across Shopee, Lazada, TikTok Shop, and brand websites.

You will oversee end-to-end platform operations, campaigns, inventory coordination, and digital storefront optimization to maximize revenue and brand presence. The role requires 2–4 years of hands-on e-commerce experience, proficiency with seller centres, and strong Excel analytics to drive channel strategy.

Qualifications

• 2–4 years hands-on experience managing e-commerce platforms (Shopee/Lazada).
• Proficiency with seller centres and web CMS; backend ERP/OMS tools.
• Direct experience running internal marketplace paid ads and optimizing ROI.
• Strong Excel skills (VLOOKUP, Pivot Tables) and data interpretation.
• Highly organized, proactive, detail-oriented in a fast-paced environment.

Responsibilities

• Manage daily marketplace operations across Shopee, Lazada, TikTok Shop, and other platforms.
• Oversee brand website catalogue, promotions, checkout experience, and integrations with inventory systems.
• Plan and execute campaigns and promotions to hit sales targets.
• Leverage platform ads and tools to maximize ROI and run affiliate programs.
• Coordinate with supply chain and customer service to track stock, SLA, and reduce returns.

Skills

E-commerce management

Analytics

Excel

Project management

Communication

Tools

Shopee Seller Centre

Lazada Seller Centre

TikTok Shop

Shopify

Magento

WooCommerce

ERP/OMS systems

Job description

About the Role

We are looking for a results-driven Senior E-Commerce Executive to manage and grow our online sales channels, including Shopee, Lazada, TikTok Shop, our brand website, and other marketplaces. You will oversee end-to-end platform operations, trade campaigns, inventory allocation, and digital storefront optimization to maximize revenue and brand presence.

Key Responsibilities

• Marketplace Operations: Manage daily operations, product listings, campaign submissions, flash sales, and storefront maintenance on Shopee, Lazada, TikTok Shop, and other platforms.
• Brand Website Management: Oversee website catalogue management, promotions, checkout experience, and integration with inventory management systems (e.g., Shopify, Magento, or WooCommerce).
• Campaign & Promo Execution: Strategy, planning, and execution for key mega-sales (11.11, 12.12, payday sales, brand days) to reach sales targets.
• On-Site Marketing & Tools: Maximize platform-specific ad formats (Shopee Ads, Lazada Sponsored Solutions),vouchers, feed posts, and affiliate programs.
• Inventory & Fulfilments Tracking: Coordinate with supply chain and customer service teams to monitor stock levels, prevent stockouts, ensure SLA fulfilment, and reduce return/cancellation rates.
• Performance & Analytics: Track revenue, conversion rates, traffic, traffic sources, and ROI on marketing spends. Present monthly performance reports with actionable growth insights.

Requirements & Qualifications

• Experience: 2-4 years of hands-on experience managing e-commerce platforms (Shopee and Lazada experience is essential).
• Technical Proficiency: Familiarity with Seller Centres (Shopee, Lazada, TikTok Shop), web content management systems, and backend ERP/OMS tools.
• Marketing Knowledge: Direct experience running internal marketplace paid ads (Shopee Ads / Lazada Ads) and optimizing ROI.
• Analytical Skills: Strong proficiency in Excel (VLOOKUP, Pivot Tables) and data interpretation to drive channel strategy.
• Soft Skills: Highly organized, proactive, detail-oriented, and comfortable working in a fast-paced environment.
• Preferred Skills (Bonus): Experience with live-streaming operations or TikTok affiliate management.

What We Offer

• Competitive salary performance bonus structure
• Employee product discounts
• Opportunities for career progression and professional development