E-Commerce Specialist

B2K PET PRODUCTS PTE. LTD.; Singapore; On-site; SGD 42,000 - 60,000; Full time

Job summary

B2K PET PRODUCTS PTE. LTD. is seeking an E-Commerce Executive to drive online revenue growth across our website and digital platforms. You will optimise the online store, manage product listings, pricing, and promotions to maximise sales performance.

The role involves planning digital campaigns, analysing data, and coordinating with marketing to enhance conversions and customer engagement. This position suits someone with 1–3 years in e-commerce and a results-driven mindset.

Qualifications

• Bachelor’s or Diploma in Marketing, Business, or E-Commerce.
• 1–3 years of experience in e-commerce, digital marketing, or online sales.
• Strong understanding of major e-commerce platforms (Shopify, WooCommerce, Shopee, Lazada, TikTok Shop).
• Excellent data analysis and ability to translate insights into actions.

Responsibilities

• Plan and execute e-commerce strategies to increase traffic, conversions, and online sales.
• Manage and optimise the company’s e-commerce platforms to improve performance.
• Develop and monitor digital marketing campaigns and promotional calendars.
• Analyse sales data and KPIs; prepare weekly/monthly performance reports.
• Improve product listings, pricing, inventory, and visuals to boost conversion.
• Coordinate with logistics for smooth order fulfilment and customer support.

Skills

Analytical skills

Communication

Results-driven

Commercial mindset

Education

Diploma or Degree in Marketing / E-Commerce

Tools

Shopify

WooCommerce

Shopee

Lazada

TikTok Shop

Job description

E-Commerce Executive

Overview

We are looking for aresults-driven E-Commerce Executiveto manage and grow our online sales across our website and digital platforms.

In this role, you will be responsible for drivingonline revenue growth, improvingwebsite performance, and executingdigital sales strategies and campaigns. You will work closely with the marketing team to optimise conversions, attract customers, and maximise sales opportunities.

If you are passionate about e-commerce, digital marketing, and performance-driven growth, this role is for you.

Key Responsibilities

1. E-Commerce Growth & Strategy

• Plan and execute e-commerce strategies to increase traffic, conversions, and online sales

• Analyse market trends, customer behaviour, and competitor activities

• Track performance KPIs and continuously improve sales results

2. Online Store Management

• Manage and optimize the company's official e-commerce website (Shopify) to drive traffic, conversion, and sales performance.

• Update product listings, pricing, inventory, and promotional content

• Improve user journey from browsing to checkout to increase conversion rates

3. Digital Marketing & Paid Ads

• Plan, run, and optimise digital ads (Marketplace ads)

• Monitor campaign performance (ROAS, CTR, conversion rate, AOV)

• Work with the marketing team on campaigns, EDMs, and social media alignment

• Plan promotional calendars for launches, seasonal campaigns, and key sales events

• Implement strategies to boost repeat purchases, upselling, and customer retention

4. Data & Performance Reporting

• Analyse sales, traffic, and customer data to identify opportunities

• Prepare weekly and monthly performance reports with insights and action plans

• Use tools such as Google Analytics, Meta Ads Manager, and marketplace dashboards

• Drive performance improvements based on data-driven decisions

5. Product & Content Management

• Ensure product listings are accurate, engaging, and sales-focused

• Support campaign planning and product launches

• Optimise content to improve customer engagement and conversion

6. Order & Customer Experience

• Coordinate with logistics/warehouse for smooth order fulfilment

• Handle customer enquiries and ensure good service standards

• Support walk-in customer needs when required

7. TikTok Live

• Participate in TikTok Live sessions to drive engagement and sales

• Track live performance and optimise conversion strategies

Requirements

• Diploma or Degree in Marketing, Business, E-Commerce, or related field

• 1-3 years of experience in e-commerce, digital marketing, or online sales

• Strong understanding of platforms like Shopify, WooCommerce, Shopee, Lazada, TikTok Shop, etc.

• Strong analytical skills and ability to interpret sales data

• Good communication and ability to work in a fast-paced environment

• Self-motivated, results-driven, and commercially minded

Added Advantage

• Basic design skills (Canva) and AI Tools (Chatgpt, Gemini, Deepsek etc)

• Experience in email marketing, CRM automation, or conversion optimisation