Multi-Brand E-Commerce Manager | Retail (appliances)

Dynamic Human Capital Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Dynamic Human Capital Pte Ltd is seeking a strategic Multi-Brand E-Commerce Manager to oversee the performance and operations of multiple brand stores across Lazada, Shopee, TikTok Shop and direct-to-consumer sites in Singapore.

You will tailor brand strategies, optimize campaigns, manage day-to-day store operations, and collaborate with marketing, sales, design and logistics teams to grow online revenue and ensure a consistent brand experience.

Qualifications

• Bachelor's degree in Business Administration or related field.
• 3–5 years of experience managing e-commerce operations across multiple brands.
• Proficient with Lazada/Shopee Seller Center, Shopify, TikTok Shop, and Meta Ads Manager.
• Strong data skills in Excel, Google Analytics or equivalent dashboards.
• Excellent project management and multitasking abilities.
• Experience leading a team or outsourced support preferable.

Responsibilities

• Lead e-commerce performance for multiple brands across all online platforms.
• Tailor brand strategies while aligning to overarching company goals.
• Ensure each brand's voice, positioning, and customer experience online.
• Oversee day-to-day store operations on Lazada, Shopee, TikTok Shop and DTC sites.
• Ensure accurate product listings, stock availability, and competitive pricing.
• Plan and execute promotional calendars with marketing and sales teams.
• Manage campaigns, flash deals, vouchers, and platform-wide events.
• Monitor and analyze brand-specific KPIs to track sales and behavior.
• Prepare brand-wise monthly performance reports and improvement plans.
• Collaborate with brand managers, designers, content teams, and logistics.

Skills

E-commerce management

Data analysis

Project management

Team leadership

Education

Bachelor's degree in Business Administration

Tools

Lazada Seller Center

Shopee Seller Center

Shopify

TikTok Shop

Meta Ads Manager

Job description

About the role

We are looking for a strategic and detail-oriented Multi-Brand E-Commerce Manager to oversee the performance and operations of several brand stores across key online platforms. This role is responsible for driving online revenue, ensuring consistent brand experiences, optimizing campaigns, and coordinating operations across multiple brand portfolios.

Key responsibilities

• Lead and manage the e-commerce performance of multiple brands across all online platforms
• Tailor strategies per brand while aligning to overarching company goals
• Ensure each brand's voice, positioning, and customer experience is consistent and optimized online
• Oversee day-to-day store operations for each brand across Lazada, Shopee, TikTok Shop, and direct-to-consumer websites
• Ensure accurate and attractive product listings, updated stock availability, and competitive pricing strategies
• Plan and execute promotional calendars for each brand in collaboration with marketing and sales teams
• Manage campaign submissions, flash deals, vouchers, and platform-wide events
• Monitor and analyze brand-specific KPIs to track sales performance and customer behavior
• Prepare brand-wise monthly performance reports and improvement plans
• Work closely with internal brand managers, graphic designers, content teams, and logistics coordinators

About you

• Bachelor's degree in Business Administration or a related field
• Minimum 3–5 years of experience managing e-commerce operations, preferably across multiple brands
• Solid understanding of platform tools (e.g., Lazada/Shopee Seller Center, Shopify, TikTok Shop, Meta Ads Manager)
• Strong data skills in Excel, Google Analytics, and/or platform reporting dashboards
• Excellent project management, communication, and multitasking abilities
• Experience managing a team or outsourced support preferred
• Prior experience in a distributor, brand aggregator, or multi-brand retail environment is a plus