As an E-Commerce Executive, you will play a pivotal role in managing and enhancing the company's online presence across various e-commerce platforms. You will be responsible for overseeing day-to-day marketplace operations, driving online sales growth, supporting digital marketing initiatives, and ensuring the successful execution of promotional campaigns. This role requires a detail-oriented individual with strong analytical skills, a customer-centric mindset, and the ability to thrive in a fast-paced retail environment.
Key Responsibilities
E-Commerce Operations Management
- Manage and oversee the daily operations of the company's e-commerce marketplaces and online sales channels.
- Ensure timely creation and uploading of new product listings, including image resizing and optimisation according to platform-specific requirements.
- Liaise closely with account managers across various marketplaces to secure brand visibility, campaign participation, and growth opportunities.
- Perform timely inventory updates and stock adjustments, working closely with relevant teams to maintain inventory accuracy, minimise overselling risks, and maximise sales opportunities.
- Monitor and analyse competitors' product offerings, pricing strategies, promotional activities, and marketplace initiatives, and provide actionable recommendations to enhance business performance.
- Provide customer support through live chat and online channels, including after-office hours and weekend coverage when required.
E-Commerce Growth & Campaign Execution
- Support the planning, coordination, and execution of marketplace campaigns and e-commerce initiatives.
- Collaborate closely with the Marketing and Merchandising teams to develop and implement promotional activities across Lazada, Shopee, TikTok Shop, and other online platforms.
- Coordinate campaign calendars across multiple marketplaces to ensure timely and accurate campaign execution.
- Monitor, analyse, and evaluate campaign performance, providing insights and recommendations to optimise future marketing efforts.
- Stay informed about evolving marketplace trends, platform updates, and consumer shopping behaviours to identify opportunities for growth and enhanced customer experience.
- Prepare monthly performance reports, including key metrics, sales performance analysis, and strategic recommendations based on data-driven insights.
Livestream & Promotional Support
- Coordinate and support livestream activities to drive customer engagement and sales conversion.
- Participate in evening, weekend, and campaign-related livestream sessions as required.
- Maintain flexibility to support ad hoc livestream schedules during peak sales events, major promotional campaigns, product launches, and festive periods.
- Work with internal stakeholders and external partners to ensure smooth execution of livestream activities and promotional events.
Additional Responsibilities
- Support ad hoc projects and operational initiatives as assigned.
- Continuously identify opportunities to improve e-commerce processes, operational efficiency, and customer experience.
Qualifications & Requirements
The ideal candidate should possess the following qualifications and competencies:
- Diploma or Degree in Business, Marketing, E-Commerce, Retail Management, or a related discipline.
- Minimum 1 to 2 years of relevant experience in e-commerce, online marketplace operations, or digital retail.
- Proven hands-on experience managing e-commerce platforms and online marketplaces.
- Familiarity with Lazada, Shopee, TikTok Shop, and other major e-commerce platforms.
- Knowledge of WooCommerce and website management will be an added advantage.
- Strong attention to detail with a high level of accuracy in executing operational and administrative tasks.
- Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and external stakeholders.
- Ability to multitask, prioritise responsibilities, and work efficiently in a fast-paced environment.
- Proficient in Microsoft Excel and Microsoft Office applications.
Preferred Attributes
- Customer-focused mindset with a passion for e-commerce and digital retail.
- Self-motivated, proactive, and results-driven.
- Strong organisational and time management skills.
- Ability to adapt quickly to changing business needs and marketplace trends.
- Comfortable working beyond regular office hours during major campaigns, sales events, and livestream activities.
Benefits
- Opportunity to gain exposure to leading e-commerce platforms and digital retail strategies.
- Collaborative and dynamic work environment.
- Hands-on involvement in marketplace campaigns, digital marketing initiatives, and business growth projects.
- Professional development opportunities within the fast-growing e-commerce industry.