Senior Business Development Representative

PLAYBOOK; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

PLAYBOOK is seeking an experienced Business Development Representative based in Singapore to lead outbound prospecting and generate qualified pipeline across Southeast Asia. You will engage senior finance leaders, qualify opportunities and book discovery meetings for the Account Executive team, collaborating closely with regional Sales and Marketing.

The role offers exposure to enterprise SaaS, multi-market dynamics and potential progression into an Account Executive role as you build a regional

Qualifications

• 1–3 years in BDR/SDR or inside sales in B2B SaaS or enterprise tech.
• Proven outbound prospecting, cold calling, appointment setting and pipeline generation.
• Ability to engage enterprise decision-makers and navigate complex sales cycles.

Responsibilities

• Drive high-volume, multi-channel outbound prospecting including calls, emails, LinkedIn.
• Identify and engage CFOs, Finance Directors and other senior finance stakeholders in SEA.
• Research target accounts, uncover challenges and tailor outreach to generate interest.
• Qualify prospects and book discovery meetings and product demos for Account Executives.
• Build and maintain a strong pipeline of qualified opportunities.
• Collaborate with Sales and Marketing on ABM campaigns and pipeline generation.
• Track activities and opportunities using Salesforce and relevant tools.

Skills

Outbound Prospecting

Enterprise SaaS

Salesforce

Tools

Salesforce

LinkedIn Sales Navigator

ZoomInfo

Job description

An established global enterprise software company helping organisations modernise financial reporting, planning, analytics and performance management. Trusted by thousands of organisations worldwide, the business is accelerating its growth across Asia Pacific, backed by an expanding portfolio of enterprise finance solutions.

The company is looking for an experienced Business Development Representative (BDR) based in Singapore to drive outbound prospecting, generate qualified pipeline and support new business growth across Southeast Asia.

The Opportunity

This is a high-impact, outbound-focused sales role offering exposure to enterprise SaaS, regional markets and senior finance decision-makers.

You’ll play a key role in the company’s Southeast Asia growth strategy, engaging CFOs, Finance Directors and other finance leaders to uncover business challenges and create opportunities for the Account Executive team.

Working closely with regional Sales and Marketing teams, you’ll gain exposure to complex enterprise sales cycles and build on your existing sales development experience, with potential progression into an Account Executive role.

What You’ll Do

• Drive high-volume, targeted outbound prospecting through cold calls, email, LinkedIn and multichannel sequences.
• Identify and engage CFOs, Finance Directors, Financial Controllers and other senior finance stakeholders across Southeast Asia.
• Research target accounts, uncover business challenges and personalise outreach to generate interest.
• Qualify prospects and book discovery meetings and product demonstrations for Account Executives.
• Build and maintain a strong pipeline of qualified new business opportunities.
• Partner with Sales and Marketing on account-based campaigns, prospecting strategies and pipeline generation.
• Track activities, opportunities and performance metrics using Salesforce and sales engagement tools.

What We’re Looking For

• 1–3 years of BDR, SDR or inside sales experience, ideally within B2B SaaS or enterprise technology.
• A proven track record in outbound prospecting, cold calling, appointment setting and pipeline generation.
• A genuine hunter mindset, with the resilience and drive to consistently generate new business opportunities.
• Experience engaging enterprise decision-makers and navigating complex sales environments.
• Familiarity with Salesforce, LinkedIn Sales Navigator, ZoomInfo or similar prospecting tools.
• Exposure to financial software, ERP, FP&A or CFO-related solutions is advantageous but not mandatory.
• Strong English communication, research and stakeholder engagement skills.
• Singapore-based with existing work authorisation.
• Location: Singapore | Southeast Asia coverage
• Reporting: Manager, Business Development, APAC
• Career Path: Potential progression into an Account Executive role

Why Consider This Opportunity?

Join an established global enterprise software business investing in its next phase of APAC growth. Build relationships with senior finance leaders, gain exposure to a broad portfolio of enterprise solutions and develop your career in regional SaaS sales.

This is an opportunity for a driven, commercially curious BDR who enjoys hunting new business, building pipeline and creating opportunities from scratch.