About InsightSoftware
InsightSoftware is a global provider of reporting, analytics, and performance management solutions that unlock the potential of business data and transform the way finance and data teams operate. We empower leaders from over 32,000 organizations to make timely, intelligent decisions.
About the Role
Reporting to the Manager, Business Development, APAC, the Business Development Representative (BDR), Singapore will be the first point of contact between insightsoftware and potential customers across Southeast Asia. This high‑energy, high‑impact role is for someone curious, driven, and eager to build a career in enterprise SaaS sales. You will identify, engage, and qualify prospective customers, generating a healthy pipeline of opportunities that the Account Executive team can convert into long‑term partnerships.
What You'll Do
Prospecting & Outreach
- Execute high‑volume, high‑quality outbound prospecting via email, phone, LinkedIn, and personalized multi‑touch sequences targeting finance and CFO personas across Southeast Asia.
- Research and identify key decision makers and influencers within target accounts, building personalized outreach strategies that resonate with their business challenges.
Pipeline Generation
- Generate and qualify new business opportunities that meet defined criteria, booking discovery calls and product demos for the Account Executive team.
- Meet and exceed monthly and quarterly targets for qualified opportunities, pipeline value, and activity metrics.
- Maintain accurate and up‑to‑date records of all prospecting activity, account intelligence, and pipeline status in Salesforce.
Sales & Marketing Alignment
- Work closely with Account Executives to ensure seamless handoffs and a shared understanding of ideal customer profile and qualification standards.
- Support account‑based marketing (ABM) campaigns by executing coordinated outreach in alignment with marketing programs and content launches.
- Provide regular feedback to marketing and management on messaging effectiveness, campaign quality, and prospect pain points.
Learning & Development
- Actively participate in training, coaching sessions, and call reviews to sharpen prospecting skills, product knowledge, and objection handling.
- Build deep understanding of the CFO solutions landscape, insightsoftware's product portfolio, and the competitive environment across APAC markets.
- Take ownership of your personal development with a view to progressing into an Account Executive or Senior BDR role.
Qualifications
Mandatory
- 1–3 years of experience in a BDR, SDR, or inside sales role, preferably within a B2B SaaS or technology company.
- Proven track record of meeting or exceeding outbound prospecting and pipeline generation targets.
- Hands‑on experience with equivalent sales tools: Salesforce, Gong, Claude, LinkedIn Sales Navigator, ZoomInfo.
- Strong written and verbal communication skills in English, able to craft compelling, concise outreach that cuts through the noise.
- Self‑motivated with a high degree of accountability and a results‑driven mindset.
- Ability to manage a high volume of activity while maintaining quality and attention to detail.
- Based in Singapore with the right to work without sponsorship.
Preferred
- Experience prospecting into finance, accounting, or ERP buyer personas (CFO, VP Finance, Financial Controller).
- Familiarity with ABM methodologies and intent data platforms such as 6sense.
- Additional language skills relevant to Southeast Asia: Mandarin, Bahasa Indonesia, or Thai.
- Exposure to the CFO solutions, FP&A, or enterprise finance software space.
- Experience working in a high‑growth, fast‑paced SaaS environment.
- Demonstrated ability to receive coaching and apply feedback quickly.
What Makes You a Strong Fit
- Curious, loves researching companies, and finds the right angle to start a conversation.
- Resilient; rejection does not slow you down but sharpens your approach.
- Team player who celebrates collective wins as well as personal wins.
- Ambitious and sees the role as a launchpad for a long‑term career in enterprise sales.
Equal Employment Opportunity
All information will be kept confidential according to EEO guidelines. InsightSoftware is an equal‑opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable law. Background checks are required for employment where permitted by country, state, or province.