Senior Brand Marketing Manager

myGwork - LGBTQ+ Business Community; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A technology firm in Singapore is looking for a Mid-Senior level marketing professional to develop and execute comprehensive marketing strategies in Southeast Asia. The ideal candidate will have 8+ years of experience in marketing, a strong knowledge of programmatic advertising, and excellent communication skills. This full-time role requires a self-motivated individual who can thrive in a fast-paced environment and build effective relationships across teams. Competitive salary and benefits offered.

Benefits

Equal Opportunity Employer

Qualifications

• 8+ years of marketing experience at a brand advertiser or agency.
• Clear understanding of programmatic advertising and AdTech.
• Ability to work independently and manage time effectively.

Responsibilities

• Develop go-to-market strategies for Southeast Asia.
• Collaborate with teams to launch marketing programs.
• Establish marketing KPIs and report on metrics.

Skills

Marketing experience

Programmatic advertising knowledge

Storytelling ability

Relationship building

Digital Marketing expertise

Education

BA/BS degree or equivalent

Tools

Microsoft Office Suite

Salesforce

Marketo

Asana

Job description

This job is with The Trade Desk, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media‑buying platform that helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for global reach, accuracy, and transparency. So, if you’re talented, driven, creative, and hungry to bring something entirely new and wildly ambitious into the world (and have some fun doing it), then we want to talk.

What You’ll Do

• Develop and execute comprehensive go‑to‑market strategies for Southeast Asia (SEA)
• Be a true business partner to the SEA leadership team as a trusted subject‑matter expert in region, working closely to create and execute the marketing strategy and innovative brand building initiatives
• Develop a scalable content strategy and narratives for thought‑leadership reports, playbooks and events.
• Collaborate with the broader marketing team (PR, Events, Digital, Performance Marketing, Research & Insight) to support the execution of 360° program launches
• Understand the impact of our marketing initiatives on lead funnel including inquiries, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs) to inform insights into the programs/channels that are driving conversions.
• Establish marketing KPIs, report on metrics and continuously optimize marketing plans
• Present an informed POV to cross‑functional team and senior business leaders to ground our marketing initiatives in a broader business context
• Balance long‑term strategic thinking with short‑term executional excellence
• Maintain relationships with regional industry associations and conference organizations; serve as the key point of contact and internal liaison to ensure all elements of TTD sponsorships and association memberships are activated in the most strategic and effective manner.
• Oversee deliverable timelines and work cross‑functionally to ensure submission of all required assets to organizers by specified deadlines
• Support the wider global brand team on broader regional marketing programs on an ad‑hoc basis, as they arise
• Foster a team culture of constant learning and improvement, bringing and supporting new ideas

Who You Are

• BA/BS degree or equivalent practical experience
• 8+ years of marketing experience at a brand advertiser, agency, media company, product marketing, performance marketing/demand gen
• Understanding of the programmatic advertising industry and AdTech ecosystem
• Clear understanding and experience working with and presenting to sales teams
• Compelling storyteller obsessed with performance motivated to simplify complexity.
• High EQ with the ability to build relationships across large teams and thrive in fast‑paced environment.
• Has concepted, developed and executed various campaigns utilizing all aspects of marketing channels including: Thought Leadership, Campaigns, Events, editorial and social content
• Understanding of Digital Marketing, demand generation, analytics, event production and PR/Communications a must
• Detail‑oriented, take‑ownership attitude, self‑organizing and highly skilled in time management to facilitate involvement in multiple projects
• Able to work independently/autonomously and communicate up, down and laterally to project stakeholders
• Comfortable with white space – ability to break down complex problems into actionable work plans with test and learn agenda
• Based in Singapore, with ability and willingness to travel across APAC and US occasionally.
• Proficiency across multiple marketing tools/systems a plus: Microsoft Office Suite, Zoom, Salesforce, Marketo, Asana

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

As an Equal Opportunity Employer, The Trade Desk is committed to creating an inclusive hiring experience where everyone has the opportunity to thrive.

Please reach out to us at [e-mail] to request an accommodation or discuss any accessibility needs you may require to access our Company Website or navigate any part of the hiring process.

When you contact us, please include your preferred contact details and specify the nature of your accommodation request or questions. Any information you share will be handled confidentially and will not impact our hiring decisions.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Sales

Industries

Technology, Information and Internet

Jurong East, West Region, Singapore